The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Social Media Buying Cycle 40

Nutshell

JANUARY 30, 2023

Your organization can reap these benefits from practicing lead scoring: Effective marketing campaigns : Lead scoring lets you determine the channels and campaigns that bring qualified leads. Company information model This lead scoring model is helpful for business-to-business (B2B) organizations. Did they sign up for a free trial?

Lead Scoring 62

Lead Scoring Lead Rank Sales Qualified Lead Leads 62

Allego

DECEMBER 20, 2023

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. Today’s B2B buyers are the same. They research independently, engage across multiple channels, and expect a personalized, frictionless buying experience. What Is Digital Sales Room Software?

Software 125

Software Software Lead Rank Vendor 125

SugarCRM

NOVEMBER 18, 2021

Today, attracting new prospects to a webinar is a challenge for B2B organizations as we all receive so many hourly and daily emails, many of which are requests to download a free white paper or attend a webinar. Our prospects have limited bandwidth on what they’ll open and take action on.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Media B2B 40

DocSend

OCTOBER 18, 2017

Indeed, B2B buyers are nearly 50% more likely to purchase when they see personal value in a product. You find them in product overviews, in sales decks, and even in reports and white papers. When it comes to selling software, many times the only thing your customers share in common is the job they want to get done.

Top of Funnel 97

Top of Funnel Hiring How To Funnel 97

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Sales Hacker

MAY 6, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. I would imagine that the channels have changed. Showpad is the leading sales enablement platform for the modern seller. Alon Waks : Correct.

Account Based Marketing 64

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 64

LeadBoxer

JUNE 12, 2019

Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. At first, B2B lead generation might seem like a complex process, but don’t let that discourage you. What is B2B lead generation? They were also able to lower their cost per purchase by 10%.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Analysis Microsoft 40

Anthony Iannarino

JUNE 17, 2020

The first answer is that cold calling is the fastest and most direct method to acquire a meeting in B2B sales, even though many salespeople wrongly believe that email alone is a better choice. Just yesterday, a young buck who is being taught and trained to sell software with a self-oriented approach asked me if he could pick my brain.

B2B 117

B2B Prospecting Trade Show Inbound 117

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

LeadBoxer

AUGUST 2, 2019

If you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best. The site’s own content marketing blog ran the numbers and found that 80% of B2B leads generated through social media come from LinkedIn.

Paid Content 80

Paid Content Lead Generation Lead Rank Lead Scoring 80

Sales Hacker

JUNE 16, 2021

AI for sales enablement: include AI software in your tech stack that can answer reps questions and alert them to changes with push and pull messaging and 24/7 instant response. Conversational intelligence software. Sales intelligence software. What categories of sales enablement tools are there? Content management tools.

Sales Enablement 101

Sales Enablement Top of Funnel Tools Scale 101

LeadBoxer

JANUARY 9, 2019

Use the links below to navigate to each section: The Benefits of Identifying Website Visitors What Website Visitor Information is Available Software to Help Identify Website Visitors Steps for Identifying Website Visitors The Benefits of Identifying Website Visitors What does it matter if you don’t know who your website visitors are?

Google Analytics 69

Google Analytics Ideal Customer Profile B2B Sales Qualified Lead 69

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. In classic B2B, you may target small businesses that make $40 million in annual sales and specifically go after their C-level executives. Yes, even in B2B marketing.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Nutshell

MARCH 19, 2021

But you can’t rely on social media too heavily because you don’t control the channel—the social media companies do. If you own a brick and mortar store, create a sign-up sheet and put it near the register, then transfer those email addresses to your email marketing software each week. Or even TikTok , maybe).

Email Marketing 71

Email Marketing Marketing Social Media Facebook 71

LeadFuze

JANUARY 4, 2021

One of the critical aspects of the growth of any B2B business is lead generation. Sales lead generation is vital for a B2B business’s success and if you’re asking why, the answer is “sales cycle.”. According to Marketing Sherpa , 90% of B2B sales take more than one month to close, while 10% take more than one year. White papers.

Lead Generation 52

Lead Generation Paid Content Top of Funnel Sales Qualified Lead 52

Pointclear

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

DECEMBER 9, 2019

Now, he’s the new chief marketing officer at Front , which is another company that feels like it could be the next Slack or the next Gainsight, or something big in the B2B space; they’ve already got 5,000 customers, and they’re growing very, very quickly. Anthony’s also written a new book called Category Creation.

B2C 54

B2C How To Scale Top of Funnel 54

Costello

DECEMBER 20, 2018

It lets employees chat, video call, share files, and seamlessly work with lots of other software (including HubSpot). Of course, Linkedin is the best database of B2B contacts and a great place to reach out. Wistia provides software for creating, managing, and sharing videos for businesses. Beverly Barnes, Media Junction.

Hubspot 102

Hubspot Paid Content CRM Top of Funnel 102

Artesian Solutions

APRIL 26, 2018

The impact of GDPR on B2B activities has been hotly debated, as have the six key principles for lawful data processing. For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. Protecting vital interests.

Data 40

Data Lead Rank Social Media Ideal Customer Profile 40

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. YoY Increase in CAC leading to increased reliance on channel partnerships.

Trends 97

Trends Outsourcing Services Top of Funnel Account Based Marketing 97

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Anita Nielsen. Jen Ferguson. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

SalesHandy

AUGUST 22, 2022

They are usually generated through your own research or a lead gen software. Generally, SaaS or software companies focus more on PQLs as they most often offer free trials. The main aim here is to create brand awareness by promoting your company’s message through a widespread channel. Lead Generation Process.

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

DialSource

JANUARY 16, 2020

Across the board, tech has had a profound impact on both the B2B and B2C realms. For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. The digital era is upon us—and it’s here to stay. Take for example, a SaaS startup in a marketplace dominated by larger companies.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Membrain has released its new Prospect Engagement Playbooks today, making it easier than ever for b2b sales teams to contact, qualify, and nurture sales.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

Showpad

OCTOBER 14, 2019

Strategy is essential to success in B2B Sales. Yet the B2B Sales landscape is always changing. Here are five strategies you can use to drive B2B Sales: 1. An ideal use of social media in a B2B Sales strategy is for lead engagement, not necessarily making sales. Social Selling. Diversified Content .

Account Based Marketing 40

Account Based Marketing Ideal Customer Profile B2B Top of Funnel 40

The Digital Sales Institute

SEPTEMBER 2, 2019

Sales statistics are also critical for sales channel selection and how to drive deeper customer engagement. Selling today is now more complex as there are an average of 7 decision-makers involved in the B2B buying process. The impact of the internet and social media of both B2B and B2C sales cannot be underestimated.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51

Tony Hughes

MARCH 13, 2018

Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Build one-pagers, white papers, brand collateral and an array of enticing sales material. Build out a YouTube channel of customer testimonials.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40