Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?
Sales and Marketing Management
NOVEMBER 11, 2020
More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . MarketingProfs sought to solve that disconnect by taking the opportunity to rethink its approach to its flagship event, the MarketingProfs B2B Forum. Even when (if?) things get back to normal.
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Sales Hacker
OCTOBER 20, 2023
Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. At Demandbase, data wins every time.
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. Next year is a pivotal year for Marketing Leaders. Marketing leaders understand that content marketing is King.
Mereo
NOVEMBER 15, 2023
1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. Here are five key drivers we think you should pay attention to.
SBI
OCTOBER 12, 2017
In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. Yes, alignment takes work.
Allego
FEBRUARY 9, 2023
A New Generation of B2B Buyers B2B buyers ’ needs have changed dramatically in recent years. Just as shoppers want to research, compare, and buy consumer products online, B2B buyers want the same flexibility and ease when purchasing business products and services. Heather has her B.A.
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