B2B Engineering Incentives Software 
Sales and Marketing Management
JUNE 29, 2020
As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Also, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Firing up the revenue engine post-crisis. Leverage the right engagement tools to drive sales.
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?
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The Spiff Blog
SEPTEMBER 16, 2022
Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s also an unapologetic B2B content nerd who *strongly* disagrees that B2C should have all the fun — one of her favorite pieces she got to write was a lead nurture guide styled after an IKEA manual.
Sales Hacker
MARCH 29, 2021
An ecosystem of related products and channel partners exist around every B2B product. As a B2B company, it is imperative to understand your particular ecosystem and take advantage of these opportunities. Ensuring partnerships, sales, product, engineering, and customer success teams have the information they need when they need it.
The Spiff Blog
JANUARY 25, 2022
Every CRO finds themselves thinking this about their original revenue engine at some point— usually after a period of growth. With the right approach, you can turn a cumbersome revenue engine into a well-oiled machine. In 2021, organizations used an average of 100 different software applications ( source ). It’s not me.
Sales and Marketing Management
MAY 17, 2020
Organizations of all sizes must begin planning now for jump-starting their revenue engines when we emerge from this crisis. Finally, redefine your value proposition and adapt your sales strategy to the current B2B landscape. This may include creative story-telling, original content, digital training videos, and more.
The Spiff Blog
MARCH 16, 2023
Although women make up just over half of the college educated workforce, they hold less than one third of B2B sales jobs ( source ). Chalen Schoyer, Principal Sales Engineer at Spiff “Be confident in your negotiations. 91 to every $1 earned by their male counterparts ( source ). Support your buyer, help them prove value when needed.
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