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Tips for a Successful Marketing and Sales Enablement Partnership

Highspot

Key Takeaways Focus on defining clear roles, aligning on a shared vision, invest in the right tooling, and always communicate Organizations that prioritize alignment with marketing are nearly 3x more likely to exceed new customer acquisition targets. Did you know? Collaborate to define common goals and key metrics for success.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program. With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.

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Sales Enablement Strategies for the Modern B2B Landscape

Allego

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers.

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The Complete Guide to Sales Enablement KPIs

Mindtickle

A 2019 report found that a mere 25% of organizations measured sales enablement impact by using leading and lagging indicators. In other words, organizations developed and delivered sales enablement initiatives – but dropped the ball on tracking sales enablement KPIs. What are sales enablement KPIs?

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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. 5 Transformative Sales Enablement Priorities.

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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Transforming the Seller Experience Through Sales Enablement

SBI Growth

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing.