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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. Employing a 4 x 4 research approach (this is how our team is trained) is to spend a total of four minutes looking at four different data sources: The prospect’s website. I asked if they had tested the list for validity.

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Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. What types of prospects need to be nurtured? There are three types of prospects to nurture: Pipeline. True Nurture. No Response. More reasons nurturing matters. See more …”.

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Embarking on a sales lead generation project: What could go wrong?

Pointclear

a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. And we’d gone into some depth as to how our associates are all seasoned, degreed and sales trained. Jim and our other long-term and repeat clients know that it takes a team to succeed at B2B lead generation.

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Good Reads for B2B Sales - Busy People Don't Mean to be Rude

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Try outbound prospecting. You can significantly expand your sales pipeline by investing in outbound prospecting techniques, according to Aaron Ross, co-author of Predictable Revenue. Via Young Entrepreneur Council. Via Funnelholic.

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Listen more, talk less … and drive more revenue

Pointclear

This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients. What you may not know is that, after we’ve brought these good folks on board, we spend a lot of time training them—before they get on the phones. But the opposite is true.

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What's it take to generate leads that fuel your forecast?

Pointclear

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. Note that there are three groups of prospects that benefit from nurturing: 1. These are prospects with a specific planned next step to be taken within a reasonable timeframe.