Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

Crunchbase

SEPTEMBER 25, 2020

COVID-19 has changed the world of B2B sales. About 50 percent of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Over the last decade, the B2B industry has experienced substantial changes. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. When B2B buyers need to solve a problem, they start researching online. And you improve your ROI. How to spot buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Lead411

APRIL 13, 2023

Best Cold Calling Scripts for B2B Sales in 2023 Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales: 1.

Cold Calling 52

Cold Calling B2B Face-to-face Case Study 52

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Learn how ZoomInfo MarketingOS can help you kickstart those efforts.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Engage with existing customers through surveys and interviews.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

DiscoverOrg Sales

DECEMBER 20, 2017

With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. At a recent Marketing Technology conference, I informally surveyed a group of marketing leaders I happened to be seated with during lunch. .”

B2B 150

B2B Marketing Data System 150

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

OCTOBER 3, 2019

According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. A survey done by CEB found that individual stakeholders who perceived content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

SBI

MARCH 15, 2018

Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. We provide onboarding tools to help guide new users through the product, as well as a support portal with user guides and tutorials.

Hoovers 139

Hoovers Pipeline Data B2B 139

Sales Hacker

SEPTEMBER 29, 2023

The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. See figure below based off CMO’s survey responses on where to cut martech spend in 2023. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels? B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

No More Cold Calling

JUNE 20, 2013

You turn heads when you talk ROI. In fact, 90 percent of corporations require quantifiable proof of bottom-line benefits on most projects, according to an IDC survey of B2B buyers. And they expect you to do the ROI legwork. Read “ Without ROI, Your Sale is DOA.”). How to Begin the ROI Conversation.

ROI 191

ROI Loyalty Referrals Cold Calling 191

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Crunchbase

MAY 18, 2023

They must do more with less and move quickly to close deals at a time when the B2B sales cycle has slowed. According to Demand Gen Report ‘s 2022 B2B Buyer Behavior Survey , 55% of buyers say their purchasing timelines have grown, while 82% of sales professionals have had to adapt quickly to new ways of selling.

Sales Cycle 98

Sales Cycle Lead Rank Lead Scoring Sales Qualified Lead 98

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). You have to attract more, retain better and enable further – providing the best go-to-market partner programs and enablement tools, but these efforts face challenges.

Channels 53

Channels ROI Sales Goal Microsoft 53

Showpad

FEBRUARY 9, 2024

It’s a must-have — because 57% of B2B customers expect content that is tailored to their unique needs (Forrester Personalization At Scale 2022 ). 57% of B2B customers expect content that is tailored to their unique needs. Align sales and marketing teams: Misalignment can lead to poor ROI and lost revenue.

Scale 52

Scale Face-to-face Decision Maker Channels 52

Zoominfo

NOVEMBER 22, 2019

Generally, we recommend sorting your customers by ROI or strategic value, and then look for commonalities like: Firmographics (Company Size, Total Revenue, etc.) I recommend sending out a three-question survey: How did you find us? Discover your highest ROI products and services. Where do you get your industry information?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SBI

OCTOBER 27, 2020

If your B2B solution isn’t the cheapest, you would be wise to follow a similar path, to create a better buying experience. In fact, 53% of 5,000 buyers surveyed by the Corporate Executive Board say it’s the sales experience ? not the product, service or solution or even the organization ?

ROI 108

ROI Pivotal Buyer Lead Rank 108

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. Tools like speech and text analytics and other voice-of-customer technology can produce meaningful insights. Conversational intelligence.

Top of Funnel 89

Top of Funnel Lead Rank Lead Scoring Forecasting 89

Mindtickle

APRIL 10, 2024

When it comes to B2B sales, content is still king. According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. The harsh reality is that most B2B sales content ends up on the shelf. How does sales content analytics help your B2B sales team?

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Mereo

FEBRUARY 2, 2022

As teams across the world face talent shortages and high turnover , an employee experience management strategy becomes even more important for sophisticated B2B selling organizations. In late 2021, a DDI survey revealed an 18% turnover rate of corporate leaders. Korn Ferry research predicts the global talent shortage could reach 85.2

B2B 45

B2B Face-to-face Survey Coaching 45

SBI Growth

MAY 5, 2013

The rest of our conversation discussed the top insights most notable for B2b marketers supporting sales organizations. Below I will summarize what was discussed and offer a free tool kit here. Aligning with Sales is as important as measuring ROI of Inbound. Top Insights. This is 54% more leads than traditional outbound leads.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

Janek Performance Group

SEPTEMBER 13, 2023

However, in B2B selling, referrals are more than positive reviews. We hope you could tell him about our company and your success, including your 200 percent ROI.” Consider the following tips: Leverage applications Survey tools Track data in your CRM Seeking referrals can be time consuming. These can be anonymous or named.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

Zoominfo

OCTOBER 18, 2018

Lead generation is often a primary objective for B2B industry events. After all, simply generating attendance won’t boost your event marketing ROI—you must also convert attendees into paying customers. Once an event has wrapped up, your follow-up strategy is a critical step to generate leads and maximize ROI.

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

SBI Growth

AUGUST 26, 2013

Why is it that most B2B sales leaders hate advertising agencies? Are Advertising Agencies Dead to B2B Sales Leaders? While B2B sales leaders have a large total budget, most of that budget is staff salaries and benefits. In a B2B organization, this lack of connectively with the sales leader is harmful to the business.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120