Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. In this way, it is being compared to YouTube, but there is a lot that separates it from the original video streaming service. What Is IGTV?

B2B 205

B2B Marketing Video B2C 205

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Allego

MARCH 21, 2023

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. The Old Way vs. the New: 4 Ways Modern Sales Content Management Systems Outperform Traditional Tools 1. The solution?

System 118

System Tools Collateral Video 118

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

JULY 18, 2022

B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Short-form content such as short videos and slide presentations. Most B2B companies are familiar with the benefits of content marketing.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel? How to Build a B2B Sales Funnel (4 Stages).

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

DECEMBER 2, 2022

The certifications that require a significant investment of time and money are what separate truly compliant B2B data vendors from everyone else,” ZoomInfo privacy compliance officer Al Raymond says. One of the simplest ways to compare B2B data vendors on privacy compliance is with a tool like TrustPage.

Vendor 130

Vendor Data B2B Policies 130

Allego

FEBRUARY 15, 2024

After using the generative AI tool for more than a year, though, I am a lot less worried. That’s because gen AI tools still need humans to create quality content. Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. They help me do my job better and faster. But they can’t do it alone.

B2B 71

B2B Coaching B2C Tools 71

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Instructional Videos. Instructional videos typically feature more prominent branding than whitepapers, but the bulk of information contained in these videos is focused on helping viewers learn about something or solve a problem. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Nutshell

DECEMBER 7, 2023

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business.

Research 62

Research Lead Rank Lead Scoring Tools 62

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Sales and Marketing Management

DECEMBER 14, 2020

Buyers welcome well-crafted and informative emails and videos if they address the buyer’s needs. CRM and other virtual selling tools such as custom video software and your organization’s video conferencing platform. Sales reps shouldn’t hesitate to reach out to new prospects virtually. and adept at using?—?CRM

B2B 156

B2B Decision Maker Small Business Small Business 156

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. Let’s jump right in!

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. billion in 2017.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

AUGUST 1, 2023

Bad Data, Bad Outcomes The great advantage of next-generation AI tools like ChatGPT is their ability to produce outputs that are tuned to what a human user wants to hear. Chorus records, transcribes, and analyzes video and phone calls to harvest key GTM insights. Chorus by ZoomInfo is helping to close that gap by using generative AI.

Data 130

Data B2B Harvest Scale 130

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too.

B2B 75

B2B Tools Marketing Advertising 75

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? How Can You Streamline Your B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Pipeliner

DECEMBER 14, 2020

In this Expert Insight Interview, Justin Michael discusses how to revolutionize B2B sales. The interview discusses: Futuristic approach to B2B sales. Everybody wants to be cutting edge, but the majority still use traditional tools while trying to innovate. Innovative email strategy. Innovative phone call strategy.

B2B 52

B2B Video How To Cold Calling 52

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Pipeliner

DECEMBER 31, 2023

Is your B2B content generating the leads you crave? The B2B buyer is now a self-directed researcher, demanding valuable content before engaging. Enter the Podcast: Amplifying Your Thought Leadership John and Steve champion the rise of podcasts as a potent tool for thought leadership and industry engagement.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

MAY 5, 2020

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions). Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 179

Tools Real Estate Travel Face-to-face 179

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. At Smart Selling Tools, we’ve been reporting on sales solutions for seven years. We’ve kept a dynamic Top 40 Sales Tools guide updated for two years. What B2B marketing tools would you like to see on the list?

Tools 123

Tools B2B Top of Funnel Marketing 123

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Firsthand experience at events gives your employees an opportunity to grow—to be the first in the industry to collect information on new tools and best practices. Looking for good B2B conferences? Skill development.

Conference 162

Conference B2B Face-to-face Scale 162

Zoominfo

MAY 6, 2020

Zoom’s share of the video conferencing space has outpaced adoption of the technology in general. One associate who works in video game development told Business Insider , “You can stream much higher quality video via Zoom than Hangouts. Trying to view a video clip (or live gameplay) over Hangouts was impossible.

Video 207

Video Cancellation Microsoft Comparison 207

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. In their mini documentary-like video series, CX Heroes , they commemorate individuals who happen to use the Genesys platform in their heroic efforts. Genesys isn’t even mentioned until the end of each video.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100