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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Access to more data.

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SDR and Sales Rep Relationship Goals – Get This right, Drive More Growth

Tenbound

by Kathleen Robida LinkedIn is always buzzing with tips and tricks for SDRs to book more meetings and for Sales to win more deals. However, what is rarely discussed is the critical importance of the Sales Development Representative and Account Executive partnership. What’s the best cold call opener?

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Each one has a different intention, and each can be broken down into more targeted lists. Build conversations based on target lists.

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The Demand Generation Strategy Guide

Zoominfo

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Messaging, distribution, reach and optimization. What is Demand Generation?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. What patterns can you draw among them?