The Spiff Blog

JUNE 8, 2023

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

JULY 1, 2018

Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). That way, you’re armed and ready to respond to prospects who may already be influenced by online reviews. Check out our recent blog post for a more comprehensive guide to social listening.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle. A marketing tool with staying power. You’ll get high ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

The Brooks Group

DECEMBER 18, 2018

This blog – the Sales Leader blog – is designed to provide resources for anyone charged with leading a sales team or improving its performance. Our community of subscribers has grown to over 17,000 and continues to be a valuable tool for readers around the world. Most-Viewed Blog Posts of 2018. Use them to your advantage.

Sales Qualified Lead 49

Sales Qualified Lead Incentives Incentive Groups 49

Sales and Marketing Management

FEBRUARY 8, 2021

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. One of our clients, a manufacturer of induction heating tools, was plagued by online resellers selling at prices far below MAP.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Apptivo

MAY 18, 2021

It is due to the convenience of Email marketing that businesses can easily communicate with their prospects and find a way to convert them into paying customers. So in this blog, Apptivo brings you the best ways to utilize your email marketing tools and Email Marketing Software in a way that helps you grow your subscriber list.

Email Marketing 98

Email Marketing Social Media Marketing Campaigns 98

OpenSymmetry

OCTOBER 14, 2016

Richard Cordray, director of the Consumer Financial Protection Bureau, suggests “unchecked incentives” were the root cause of the fraudulent accounts, further elaborating, “Incentive compensation structures are common in businesses and they can motivate positive behavior. How do you monitor churn rate?

Incentives 40

Incentives Incentive Compensation Face-to-face 40

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. And a lot of people didn’t know they needed those tools.

Margin 194

Margin Discount Incentives Incentive 194

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

MARCH 17, 2023

The right software tools can help you automate the process and make it easy to include your customers’ names in your emails. Use online tools to monitor your grammar and spelling and never send a message without reading over it carefully. Introduce the incentive: Offer an overview of the program and its purpose.

Customer 154

Customer Discount Top of Funnel Incentives 154

SBI Growth

JANUARY 5, 2014

Download this simple tool to track the three aforementioned productivity killers. Here’s a blog post that covers the best practices on how to assess rep talent. A-players – Incent them more and put them in your best territories. PRIORITIZE THE PROSPECT UNIVERSE. Start the year by prioritizing the prospect universe.

Sales Management 310

Sales Management Face-to-face Decision Maker Travel 310

Sales Hacker

OCTOBER 7, 2022

Two truths remain unchanged: Comp is just one tool for motivating salespeople , and upstream planning is still key. For example, artificial intelligence enables the efficient and practical application of unstructured data for sales performance management and incentive plan design.

Compensation 76

Compensation Conference Trends Incentives 76

Vengreso

JULY 5, 2023

As the world of sales continues to evolve, Digital Sales Referrals have emerged as a powerful tool for driving business growth. Finally, we’ll provide tips on leveraging shared connections using LinkedIn’s Sales Navigator tool and crafting strategic follow-up messages that resonate with your target audience.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Hubspot Sales

JUNE 27, 2018

Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. Email 2: The After.

Prospecting 107

Prospecting Scale Ideal Customer Profile Benefit 107

Jeffrey Gitomer

MARCH 8, 2013

Give them the tools to sell with. Invest in the best support tools money can buy. They help salespeople sell, and they’re a reflection of the quality of your business in the mind of the prospect. Have incentives and contests to keep it competitive. Pay a larger incentive the second time. Act on them.

Incentives 255

Incentives Incentive Compensation Referrals 255

The Spiff Blog

APRIL 27, 2023

Reflecting on this example, there are three notable hallmarks of a good incentive program : Simplicity Visibility/Transparency Appropriate Timing Let’s take a look at how each of these factors plays a crucial role in a successful incentive program: Simplicity “That’s been one of my mantras – focus and simplicity.

Motivation 75

Motivation Hiring Compensation Incentives 75

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Choose the Right Incentives Rewards are the most critical part of your referral marketing strategy.

Referrals 130

Referrals Marketing Incentives Incentive 130

LeadFuze

JULY 5, 2023

We’ll also explore how Sales Performance Incentive Funds (SPIFs) play a role in motivating teams. This not only improves performance but also attracts talented individuals within your sales force, enhancing business prospects significantly. Go the extra mile and offer incentives for those who go above and beyond.

Motivation 52

Motivation Strategy Incentives Incentive 52

Zoominfo

APRIL 11, 2018

How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations. After analyzing a prospect, a rep must think on their feet and quickly offer up a solution that will appease a prospect’s concerns. Is the prospect just trying to get a better deal? Persistent. Charismatic.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Sales and Marketing Management

OCTOBER 29, 2018

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Blog Posts and Articles. In the B2B space, product-agnostic content manifests in a variety of ways.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Close.io

DECEMBER 16, 2019

When selling SaaS products to businesses and enterprises , how can you move the sale ahead when a prospect is stalling? Tell your prospect: "This looks like a really great fit, but I want you to know that we are going to run a limited alpha—which means that only 10 companies will get access to our product. Limited alpha.

Closing 101

Closing B2B Incentives Incentive 101

Hubspot Sales

MAY 19, 2018

Contrary to what most people believe, prospecting is not a numbers game. A common lazy salesperson’s practice is asking an employee at a prospective company to send you the contact information of the key decision-maker. If they engage with your competitor’s content: Have an eye on your competitors’ blog and social feed.

Prospecting 106

Prospecting Decision Maker Sales Qualified Lead Social Media 106

No More Cold Calling

FEBRUARY 29, 2016

Technology is a great tool, but selling is still a person-to-person business. That’s why the salesmen and saleswomen who cultivate relationships and leverage them for introductions to prime prospects get meetings faster, fill their pipelines with hot sales leads, and convert prospects into clients more than 50 percent of the time.

Referrals 120

Referrals Incentives Incentive Cold Calling 120

Score More Sales

JUNE 2, 2014

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. This is a very effective way to improve prospecting, messaging, and web demos.]. Ready for it?

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

Partners in Excellence

JANUARY 12, 2022

Sometimes, it’s we that incent the customers to change, whether through our content at our websites, our customers talking to others, or our prospecting. first appeared on Partners in EXCELLENCE Blog -- Making A Difference. Perhaps it’s problems, perhaps competitive threat, perhaps it’s being opportunistic.

Ideal Customer Profile 59

Ideal Customer Profile Incentives Incentive Coaching 59

Connext Digital

SEPTEMBER 28, 2023

Email marketing has been around for decades, but it continues to evolve and remains an essential tool for businesses of all sizes. Focus on growing your list with targeted, high-quality prospects. Are you ready for it? Email marketing done well requires strategy and effort.

Email Marketing 52

Email Marketing Marketing Social Media Segment 52

PandaDoc

OCTOBER 30, 2023

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value.

Sales Process 52

Sales Process Incentives Incentive Hiring 52

Zoominfo

MAY 13, 2018

Start small, and expand your incentive program as you learn and grow. Think about this way, if you don’t make prospecting a daily habit and only focus on the deals at hand, how will you meet your goals next month or the month after that? Look into prospecting tools. Get the resources you need. Hire new talent.

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

HeavyHitter Sales

JULY 1, 2011

Heavy Hitter Sales Blog. In addition, tests were administered at Presidents Club meetings (the incentive trip that top salespeople are awarded by their company for their outstanding performance). They are action oriented and unafraid to call high in their accounts or courageously cold call new prospects. Recent Posts.

Study 163

Study Lead Rank Lead Scoring Penetration 163

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer lifecycle One of the greatest benefits of email is the fact that it suits every stage of the customer lifecycle.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. And then there’s the sales funnel.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

The Spiff Blog

AUGUST 22, 2023

Whether you’re feeling that pressure right now, or simply want to prepare for future down swings, today’s blog post is for you. They require you to have a clear picture of prospect and customer behavior, market trends, and performance metrics. Maybe a tool no longer aligns with current workflows.

Strategy 74

Strategy Compensation Commission ROI 74

Salesmate

JUNE 9, 2020

Well, everyone wants the applause and incentives that are given when the sales quotas are achieved. So, it is necessary to understand the prospects’ expectations during the initial stages of the sales process to determine if you should pursue them further or focus or some other deal. Salespeople are always in a hurry to sell.

Face-to-face 125

Face-to-face Sales Qualified Lead Ideal Customer Profile How To 125

Zoominfo

APRIL 11, 2018

How a prospect answers this question can tell you a lot about how they read emotions and navigate tense situations. After analyzing a prospect, a rep must think on their feet and quickly offer up a solution that will appease a prospect’s concerns. Is the prospect just trying to get a better deal? Persistent. Charismatic.

Hiring 138

Hiring Sales Cycle B2B Call-back 138

Apptivo

APRIL 8, 2022

What is to be understood is if your prospects are not willing to buy what you sell, then eventually there will be a drop in sales. There might be prospects that have interest in your product or service and ready to make a purchase. These prospects are referred to as ‘good leads.’

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98