Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. B2B marketers lean more on firmographics than demographics.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. Of course, revenue is the foundation of your team’s success. Continue reading.

B2B 113

B2B Sales Cycle Hiring Forecasting 113

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? Messaging, distribution, reach and optimization.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JULY 6, 2020

Our blog team set out to research and create content that helped our readers do the same. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. How To Shorten Turnaround On Inbound Lead Generation. How To Build A Better B2B Sales Tech Stack. We adjusted goals.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Sales and Marketing Management

NOVEMBER 6, 2019

Author: Rachel Krug Leads are the lifeblood of your business, yet, more often than not, leads fall outside the category of “sales ready” opportunities. Rather than shelve these so-called “dead-end leads,” reps must commit themselves to find what may be hiding in plain sight. As a result, reps often dismiss these as a dead end.

Sales Qualified Lead 204

Sales Qualified Lead Lead Rank Lead Scoring Top of Funnel 204

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). Let’s get into it!

Lead Qualification 214

Lead Qualification Lead Rank Marketing Qualified Lead Sales Qualified Lead 214

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. Tap into B2B social media to get more people to your webinar. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Don’t let new leads get away! Decide which customer segment (e.g., Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. If you don’t know, you’re not alone.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

Zoominfo

AUGUST 9, 2018

On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketing automation drives a 14.5%

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

FEBRUARY 13, 2018

The B2B Marketer’s Guide to Customer Engagement! Much like a romantic relationship, customer engagement requires consistent communication, nurturing, and attention. The B2B Marketer’s Guide to Customer Engagement [Infographic]. 4 New Years Resolutions for Your B2B Organization [Infographic].

Top of Funnel 212

Top of Funnel Customer Buyer Persona Hiring 212

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. What is lead nurturing?

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

JULY 28, 2019

Today we explain the five most important B2B marketing metrics. Lead-to-Close Conversion Rate (CVR). All too often, marketing teams spend too much time worrying about the number of leads they generate, and not enough on the quality of the leads. Keep reading. However, the average sales cycle can take weeks or even months.

B2B 240

B2B Marketing Scale Campaigns 240

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? Messaging, distribution, reach, and optimization.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Apptivo

FEBRUARY 20, 2023

ABCs of sales lead management 3. Sales Lead Management Process 4. Implementing a Lead Management Strategies to increase sales 5. Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business. Overview 2.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

Highspot

FEBRUARY 1, 2022

To succeed through digital channels, marketers must make intelligent decisions and leverage sophisticated technology to stay ahead of the crowd and ensure they’re converting every lead they can. Gone are the days where marketers would hand over warm leads to the sales team and be done with it. The Benefits of Nurturing Leads.

Lead Nurturing 105

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 105

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

SBI Growth

NOVEMBER 11, 2012

B2B Marketing teams are seeing fruit from their investment in content marketing to fuel Lead Generation efforts; 2-3x increase in the quantity of inbound leads. Higher close rates of from inbound leads. More leads that close quicker and at a higher rate of success. Direct Content Marketing is born. No worries.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

Apptivo

DECEMBER 25, 2022

Lead nurturing generates revenue in turn! Nurture leads. What are warm leads? Warm leads Vs Cold leads. Warm leads Vs Hot leads. How to turn warm lead hot? What exactly is Lead nurturing? How to nurture sales lead to conversion? Nurture leads.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Conversion 98

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Additionally, we will consider databases that cater specifically to B2B contacts with verified emails and direct dial offerings.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Pointclear

JUNE 2, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. True Nurture Opportunities.

Lead Nurturing 145

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 145

Pointclear

OCTOBER 3, 2017

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”. The math isn’t real complex.

Top of Funnel 140

Top of Funnel Sales Qualified Lead Cost per Lead Lead Nurturing 140

Zoominfo

AUGUST 16, 2018

In an ideal world, all incoming leads would be ready to buy—unfortunately, that’s not always the case. In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. The trick to bridging this gap is to prevent these leads from going cold. Enter, lead nurturing.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring B2B 100

Lead411

JANUARY 31, 2024

Lead411 leads the charge in this critical area, providing access to real-time buyer intent data that offers invaluable insights into consumer behavior and preferences. Utilizing advanced algorithms take lead scoring to new heights, leveraging a diverse array of data points to assign accurate scores and identify high-value opportunities.

Lead Rank 98

Lead Rank Lead Scoring Buyer Intent Intent Data 98

Zoominfo

AUGUST 8, 2019

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. The bottom line: The pitches you lost last year could be this year’s most promising leads.

Leads 178

Leads Marketing Qualified Lead Social Media Lead Generation 178

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. 3. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

MarketJoy

AUGUST 18, 2022

Increase prospect influx with lead generation. Acquiring better leads and carefully guiding them along your sales pipeline to ensure maximum conversion will increase your results. There are several ways you can generate high-quality leads. Create lead magnets: Examples are guides, video demos, discounts, reports, etc.

Outsourcing Services 98

Outsourcing Services Pipeline Sales Qualified Lead Hiring 98

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Awareness, Interest, Evaluation, Purchase). Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154