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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Sales blogs to go to for insight in every sales role, from sales professionals to sales managers to sales leaders — aside from Salesloft.com, of course! For Sales Professionals: The Sales Blog (Anthony Iannarino) | Anthony Iannarino is an international speaker, author, and sales leader. Not that we’re biased…).

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye. Generative AI can also convert these insights into brand-aligned content ideas that speak to the existing and prospective customers in your target audience.

Data 130
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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. As always, content is king.

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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

He explained that his company creates various forms of content from one video, including blog articles, newsletters, and podcasts. Choosing the Right Channels for Content Marketing The importance of choosing the right channels for your content marketing efforts was another topic we delved into.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

If you find that your QBR sessions are focused on fixing login issues, changing reporting parameters, or onboarding new project managers, you are missing out on opportunities to talk about more proactive and strategic topics that can move the relationship forward. Not sure if your content comes off as strategic or tactical?

Exercises 245
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The Pipeline ? Tactical use of Voice Mail

The Pipeline

Voice mail continues to be a topic of discussion whenever sales people get together. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog.

Pipeline 245