Mindtickle

JULY 31, 2023

36% Percentage of time spent actively selling 8% Increase in win rates with coaching investments Companies that don’t prioritize sales enablement see their reps spend just 3 6% of their time actively selling or even less. Let’s consider some stats. Consider the quality and delivery of training and support.

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Sales Enablement Face-to-face Scale Collateral 52

LeadFuze

MAY 24, 2021

What is Sales Enablement. For those out of the loop, sales enablement is when you provide your sales reps with all the information they need. They’ll also be able to answer any question their prospect throws at them, all while guiding them to the end goal (a sale!). All the materials and tools.

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Sales Enablement How To Case Study Sales Qualified Lead 91

Highspot

JANUARY 2, 2023

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement?

Top of Funnel 75

Top of Funnel Sales Enablement Buyer Persona Demographics 75

Highspot

OCTOBER 21, 2022

This makes for a cognitive dissonance that can cause sales bottlenecks and lead to subpar performance overall. Sales enablement can help bridge this coaching/performance divide. Yet despite its many benefits, sales enablement often exists outside traditional sales operations. What’s a Sales Enablement Plan?

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Sales Enablement Top of Funnel Scale Face-to-face 75

Allego

DECEMBER 6, 2023

Introducing content with a use-case demonstration or case study makes reps 30% more likely to use it than the material presented with only basic information. Simulated conversations and case studies demonstrate how and when collateral can be used to give reps confidence in their sales strategies.

Motivation 71

Motivation Marketing Collateral Case Study 71

Showpad

JANUARY 23, 2020

Don’t miss the latest Sales and Marketing tips, trends, and news! Enablement Metrics Increase Win Rate, Report Finds. A recent report by Sales Enablement Pro found that Sales organizations that developed and tracked Enablement metrics achieve higher overall win rates. So, which metrics should you implement?

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Sales Enablement Collateral Case Study Social Media 45

Showpad

APRIL 15, 2020

One of the most popular tools used by cutting-edge sales teams today are sales enablement tools. A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. Ease of use.

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Sales Enablement Tools Scale Software 85

Showpad

OCTOBER 17, 2019

Sales enablement is about ensuring Sales reps have the resources and tools necessary to connect with leads, prospects, and customers in a way that prompts further engagement. While a Sales enablement strategy is key to supporting your process, it can only get you so far without customer relationship management (CRM).

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Sales Enablement CRM Face-to-face Software 58

Pipeline

MAY 30, 2023

Turns out that sales enablement plays a key role in results. Sales enablement gives your sales reps the leadership, support, technology, content, and processes they need to close more deals consistently. It’s also how you turn 50% of your average performers into elite sales reps.

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Sales Enablement Top of Funnel Outsourcing Services Sales Qualified Lead 52

Allego

JANUARY 12, 2023

They conducted two real-world behavioral studies to learn what increases sellers’ willingness to use a new piece of marketing collateral. Yes, in this case, the messenger is to blame. Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.

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Collateral Marketing Report Motivation 106

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline.

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Revenue Scale Collateral Harvest 128

Highspot

JANUARY 2, 2023

You already know a solid sales strategy can lay the groundwork for a successful, cohesive sales organization. But we’re here to show you how implementing a plan for sales enablement sets the stage for your sales strategy to align seamlessly with your sales goals. What Is Sales Enablement?

Top of Funnel 52

Top of Funnel Sales Enablement Buyer Persona Demographics 52

Vendor Neutral

APRIL 30, 2021

Sales Enablement Technology Checklist for Financial Services. Financial services firms are the ideal case study for sales enablement technology. Here’s what you need to know about implementing sales enablement into your firm and what tech can enhance that process.

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Sales Enablement Lead Rank Lead Scoring Webinar Metrics 52

SBI

JULY 14, 2019

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Field Sales. Sales Enablement. Case Studies.

Video 93

Video Case Study eBook Field Sales 93

Showpad

NOVEMBER 26, 2018

Today it might seem obvious that sales enablement is a critical business function, and for many organizations, the importance of a structured sales enablement team has only very recently gained traction. What is Sales Enablement? Prepping Your Sales Team with the Right Training. Measuring Results.

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Sales Enablement Webinar Metrics Collateral Case Study 45

Showpad

MAY 22, 2019

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. When it comes to sales engagement platforms, it’s important to consider how well different offerings promote collaboration between sales and marketing teams.

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Sales Enablement Marketing Buying Cycle Direct Mail 74

Highspot

JANUARY 29, 2024

Jump to whichever section fits your needs: What Is Sales Negotiation Why Is Sales Negotiation Important? 7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation?

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Negotiation Closing Case Study Buyer Persona 52

BrainShark

AUGUST 16, 2022

When used regularly, sales enablement and readiness platforms increase your sales team’s skill, performance, and revenue. They also make a huge impact on the effectiveness of sales kickoff events, which are basically intensive, multi-day sales training sessions (with a bit of celebration thrown in).

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Sales Enablement Tools How To Follow-up 62

Showpad

OCTOBER 29, 2019

Sales reps need the knowledge and skill to understand your industry, products, customers, and competitors, as well as compelling and relevant content to engage buyers at every stage of the journey. Sales, Marketing, and other teams within your organization need access to this content, which is far easier said than done.

Sales Enablement 40

Sales Enablement Tools Collateral Case Study 40

Sales Hacker

AUGUST 12, 2021

Essential collateral: buyer personas, deal milestone timelines. Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals. Essential collateral: plays or scripts with qualifying questions that round out the buying team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Sales Enablement. Sales Enablement.

Video 59

Video Cost Per Thousand Case Study Collateral 59

Mindtickle

APRIL 7, 2023

Revenue enablement is the next iteration or V2 of sales enablement. It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. Revenue enablement vs. sales enablement: How are they different?

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. A content management system (CMS) mitigates the disconnect between the creation and use of impactful sales content.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Showpad

FEBRUARY 25, 2019

This next post in our “Sales Enablement Defined” series dives into how content management tools empower both sales and marketing to become more efficient and collectively drive success. A content management system (CMS) mitigates the disconnect between the creation and use of impactful sales content.

Sales Enablement 40

Sales Enablement Tools Case Study Collateral 40

Partners in Excellence

MARCH 25, 2023

For this example, I suggested I was looking for a sales enablement platform and asked ChatGPT to help simplify my digital research. Enjoy the conversation below: Dave: I’m looking to buy a sales enablement platform. I decided to become a buyer. How do we get ready for the ChatGPT Digital Buying Journey?

Lead Rank 62

Lead Rank Case Study Analytics Lead Scoring 62

DocSend

JUNE 21, 2022

Imagine this scenario: your prospect says they’re the main decision-maker, but then forwards your collateral to their boss, the real decision-maker. DocSend lets you know when prospects engage with your collateral, and with whom they share it. See exactly which collateral helps close deals. The best part?

Scale 88

Scale Closing Collateral Top of Funnel 88

Allego

MARCH 31, 2022

Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue. On the sales side, sellers couldn’t find collateral in the content management system. Learn More.

Collateral 62

Collateral Marketing Tourism Travel 62

SalesFuel

MARCH 20, 2024

She recommends sharing “specific literature, customer references, case studies, or other sales collateral that can affirm that, be sure to share them.” Photo by Christina Morillo SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement

Hiring 52

Hiring Decision Maker Vendor Collateral 52

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sales enablement has never been more important than it is today. More than ever, you have to be flexible, responsive, and closely aligned with your sales teams. One-third of marketing and sales teams don’t talk regularly. 5 Go Virtual.

Collateral 83

Collateral Marketing Harvest Scale 83

Highspot

JANUARY 22, 2024

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SBI

MAY 17, 2018

Seismic centralizing all sales collateral into one area, and then automatically distributes it to other tools where sellers spend most of their time, such as in their CRM, their email client, or their mobile device. John: There is no sales enablement vendor that comes close to matching the customer success resources of Seismic.

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Sales Cycle Collateral Distribution How To 139

Allego

DECEMBER 21, 2022

Winning content is the collateral that helps close deals—moving buyers through the pipeline from first touch to contract. Types of content to share include supplemental assets that help the buyer understand your solution and how it can solve the buyer’s problems—case studies, solution briefs, customer testimonials.

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Strategy Collateral Case Study Video 62

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell.

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Highspot

DECEMBER 19, 2023

Case Studies Case studies demonstrate real-world applications and successes, providing sales teams with concrete examples to illustrate value to potential clients. Marketing Collateral Including marketing collateral like brochures and presentations aids sales professionals in showcasing products or services.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Hubspot Sales

MAY 26, 2020

Sales battle cards can be utilized as a comparison to one of your competitors, or as a comparison to multiple competitors. Additionally, some battle cards may be predominantly utilized internally for sales rep reference, while others are beneficial as prospect-facing collateral as comparison sheets. Sales Enablement.

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Sales Process Collateral Comparison How To 117

Mindtickle

APRIL 17, 2016

It’s Sam’s first day on the job as a Sales Enablement Manager for Fast Growth Inc., has employed a sales enablement specialist and there’s so much that can be done to improve sales productivity and equip the sales reps, that it’s almost overwhelming for him to decide where to start.

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Sales Enablement Collateral Exercises Coaching 52