Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

BuzzBoard

MARCH 14, 2024

Understanding the Importance of Digital Marketing for Small Businesses As digital marketing connoisseurs, we appreciate the significance and potential impact of outsourcing digital marketing for small businesses. Establishing an in-house digital marketing team can be significantly expensive and time-consuming.

Outsourcing Services 52

Outsourcing Services Small Business Small Business Comparison 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Lead411

FEBRUARY 8, 2024

Based on your experience and market research, identify common objections that prospects might raise and prepare responses in advance. Using Social Proof and Case Studies: Social proof can be a powerful tool for overcoming objections in sales calls.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Highspot

JANUARY 29, 2024

7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation? Jump to whichever section fits your needs: What Is Sales Negotiation Why Is Sales Negotiation Important?

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Partners in Excellence

MARCH 25, 2023

But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning. For this example, I suggested I was looking for a sales enablement platform and asked ChatGPT to help simplify my digital research. I decided to become a buyer.

Lead Rank 62

Lead Rank Case Study Analytics Lead Scoring 62

Shari Levitin

AUGUST 23, 2023

Your junk drawer, like your sales and sales training process, undergoes a natural sort of entropy. Managers: Declutter Your Sales Training Approach According to neuroscientist Daniel Levitin: “Our phones and computers are just like our junk drawers, but thousands of times more disorganized. I think not). The problem?

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Train your reps to understand a lead’s challenge and offer solutions accordingly. Assess customer data and market trends to lay down the attributes of your ideal customer. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Vengreso

AUGUST 1, 2023

Embarking on the journey of SaaS Sales Training can feel like navigating a labyrinth. The truth is, without proper SaaS sales training, scaling your software company becomes an uphill battle. Vengreso's transformation from sales training firm to influential SaaS enterprise is a testament to business evolution.

Training 40

Training Lead Rank Pivotal Hiring 40

DiscoverOrg Sales

JULY 15, 2016

This could teach us a lot about a human approach to sales and marketing. While most marketers and sales professionals may not think of themselves as change agents, they would be mistaken. As sales and marketing professionals, how well do we motivate our buyers to change by appealing to both their rational and emotional brains?

Marketing 120

Marketing Case Study Motivation Buyer 120

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Allego

JUNE 2, 2022

This article originally appeared in Marketing Toolbox. Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. Instead, marketers fulfill content requests and move on upon completion.

Sales Enablement 62

Sales Enablement Marketing How To Construction 62

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. Competitor battlecards are one of the more popular sales enablement materials that you as a product marketer can create today. Case Studies and Customer Testimonials.

Collateral 52

Collateral Case Study Marketing Guidelines 52

SBI

MARCH 25, 2014

He is a nationally recognized authority on selling and has written hundreds of articles and training programs for sales reps and sales managers. Michael has managed programs for US Healthcare, Bell Communications Research, and DuPont. Connect with Michael via Twitter @TopSalesDog. Bridging these gaps to win more business.

Research 134

Research Buyer Scale Hiring 134

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical. Efficiency.

Industry 52

Industry Marketing Scale Top of Funnel 52

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. That’s OK, everyone has to start somewhere.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

BuzzBoard

APRIL 12, 2024

In today’s competitive online marketing landscape, digital marketing agencies face a constant challenge: standing out from the crowd and effectively selling their services to small and local businesses. Small, local businesses are bombarded with marketing messages, and they’re savvy enough to see through generic pitches.

Consultative Selling 59

Consultative Selling Ideal Customer Profile Lead Rank Face-to-face 59

Sales 2.0

MARCH 15, 2023

If a salesperson can now do this type of research in a short period of time, they will be able to speak to you more intelligently on your call. Carrying out really good research before a cold call and generating good lead lists is difficult. You need to start with process first, then training second and then finally tech.

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Janek Performance Group

SEPTEMBER 12, 2022

Janek Performance Group is an award-winning global leader in sales training and coaching. And we have distilled this knowledge into six pillars: Strategy and Go-to-Market : Establishes the goals, objectives, target markets, and delivery methods for your sales reps. For example, new markets and technology provide opportunity.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Case studies.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Sales Hacker

AUGUST 12, 2021

Research from late 2020 shows that touches to close rose 65% from pre-COVID-19 pandemic levels. Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. Make sure you’re running training sessions with good tactics to bring new people into deals.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Emissary

FEBRUARY 2, 2022

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. When considering large technology purchases, retailers expect a customized buying experience with marketing and outreach targeted to their needs. Integrate Your Sales and Field Marketing Organization in the Retail Vertical.

Retail 52

Retail Industry Marketing Buyer Persona 52

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. Sales and marketing must banish silos and band together during this turbulent time. Why Account-Based Marketing Is the Right Response. Create a Crisis-Countering ABM Action Plan.

Account Based Marketing 82

Account Based Marketing Webinar Metrics Strategy Marketing 82

SBI Growth

JULY 23, 2013

Marketing worries about the brand’s consistency. SBI’s 7th annual research tour has begun. It is a risk mitigator, branding engine and market research mechanism. As the following BMW case study illustrates, Social Selling impacts the entire organization. PR handles the messaging and reinsures the market.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Partners in Excellence

MAY 26, 2023

I’m working on an interactive self study program for sellers to actually use ChatGPT in developing their own business acumen skills. My thinking is, rather than developing a conventional training program, I want to create a challenge for the participants. ChatGPT has been very enthusiastic about helping train sellers.

Case Study 100

Case Study Face-to-face Tools Study 100

Allego

DECEMBER 22, 2020

This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. If you’re in sales enablement, training, product marketing, or content marketing, that’s what you do: crank out the sales content.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

SalesLoft

JANUARY 8, 2019

Guest post by John Barrows , CEO @ JBarrows Sales Training. There’s a difference between sales-ready messaging and marketing messaging. Marketing Messaging vs. Sales Messaging. As a result, sales communications sound like a regurgitated marketing talk track. Marketing is a broader, more general message.

Marketing 52

Marketing Face-to-face Scale Case Study 52

Hubspot Sales

APRIL 25, 2023

Like any new tech, you need to dive in and research. We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Research Buyer Personas AI gathers customer data on a massive scale. Give ChatGPT the right information for maximum impact.

Tools 102

Tools Sales Tools Scale Lead Rank 102

Allego

JANUARY 10, 2024

Sales and marketing teams are reaping the benefits of this technology, as vendors add generative AI capabilities to their sales enablement platforms. For example, at the top of the funnel, gen AI can analyze customer data to identify segments and target specific audiences with more personalized and relevant marketing messages.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Hubspot Sales

FEBRUARY 23, 2018

How to perform market research and select your target audience. It tackles the A to Z process of starting a business -- from launching and team building all the way to marketing and evangelizing your product. It features a combination of videos and exercises, covering: The most common myths about being an entrepreneur.

Course 142

Course Training Analysis Exercises 142

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Chorus research shows that team selling.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Showpad

JANUARY 8, 2021

Research from Clearslide and CSO Insights found that, on average, it takes new reps between six and nine months to get fully ramped up to the performance levels of established sales agents. Your training content must clearly educate new reps as to the circumstances they’re likely to encounter in your corner of the sales universe.

Hiring 52

Hiring Training Sales Enablement Case Study 52