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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Monitor online review sites.

Buyer 190
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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Consumers now routinely do lots of online research. Buying a car is an example. According to a 2018 J.D.

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Go-To Strategies for Hitting Annual Sales Goals as Year’s End Approaches

Emissary

Whether you’re pushing to meet targets or going for bonus incentives, it’s time to pull out all the stops, use every tool available, leverage every advantage you have, and leave no stone unturned. Review account intelligence and research for each prospect to cull out the best opportunities. . Leverage Referrals .

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Multithreading becomes a core skill.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

Top Sales Channels. The most effective strategies for building rapport are being attentive and engaged, staying positive, and finding common ground: Doing research on your prospect and their company is also a top strategy that we’ll get dive into more later on. The Top Sales Goals. The Top Sales Challenges. Top Sales Metrics to Track.

Trends 88
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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. SEO can pull buyers who are actively researching your market niche into your brand sphere and start to influence their purchasing decisions.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

Expanding internationally always requires significant investment and research. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. Are New Opportunities More Receptive to Your Now-Digital Push?