Remove Channels Remove Demand Generation Remove Face-to-face Remove Video
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Frank also noted that technical founders face an additional challenge in communicating effectively with their prospects. Frank acknowledged the rise of AI-generated content and the decline in content quality. Frank also highlighted the effectiveness of video content in standing out and reaching a wider audience.

article thumbnail

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. They were viewed as less compelling, less useful and, certainly, less fun. Organizers and speakers are reinventing virtual events. More useful.

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. The B2B playbook is changing. Early-bird tickets expire next week.

Media 72
article thumbnail

PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. The Battle for Customer Attention.

article thumbnail

PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece.