Nutshell

APRIL 26, 2023

CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales. In short, CRMs help companies nurture their relationships with customers, prospects, and leads so they can grow. What are some CRM marketing examples? What are the three types of CRM?

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Showpad

NOVEMBER 24, 2020

Let’s examine how to accelerate sales even when prospects aren’t biting. In the context of sales acceleration, a SWOT analysis should generate new sales goals, be it more realistic quotas, prospecting in new regions or enhanced lead qualification systems, for example. Optimizing every touchpoint and prospect interaction.

Lead Rank 52

Lead Rank Lead Scoring How To GoldMine 52

Zoominfo

MARCH 3, 2019

As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information. An example of this might be a company that receives complaints about micro-managing leaders.

Research 100

Research B2B Tools Company 100

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. If a prospect isn’t clicking anything, they might not be a solid lead. Image from Pinterest. Discounts, offers, loyalty clubs.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Close.io

JANUARY 7, 2019

Here’s an example: When we first built Close.io, it was as an internal tool for our outsourced sales company, ElasticSales. But today, there are so many channels where you don’t have to rely on a gatekeeper. Engage in as many meaningful conversations with qualified prospects as possible. Don’t waste it. What to do on launch day.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

DiscoverOrg Sales

FEBRUARY 6, 2019

Accurate org charts are a goldmine for B2B sellers, because they display relationships between stakeholders, reporting structure, and job titles. The org chart shows who your prospect is within an organization, and which other stakeholders you should include in your outreach. For outbound prospecting, to find multiple points of entry.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Close.io

JANUARY 7, 2019

Here’s an example: When we first built Close.io, it was as an internal tool for our outsourced sales company, ElasticSales. But today, there are so many channels where you don’t have to rely on a gatekeeper. Engage in as many meaningful conversations with qualified prospects as possible. Don’t waste it. What to do on launch day.

Strategy 64

Strategy How To Top of Funnel Follow-up 64

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Channels used to promote the webinar. Here are three examples of effective webinar formats to choose from: Educational webinars: The educational webinar is popular for a reason: It provides action steps to solve a prospect’s problem.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Here are three examples of effective webinar formats to choose from: Educational webinars: The educational webinar is popular for a reason: It provides action steps to solve a prospect’s problem. But, don’t be afraid to test different platforms.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100