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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Spotify Stitcher Google Play.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Marketing automation platforms designed for agencies, such as HubSpot, Marketo, and Pardot, have been game-changers. Complex functions, like synchronized communication channels, data tracking, and analysis, are easily managed through these platforms. As the industry expands, so do the tools at your disposal.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. Seeking Alpha/Yahoo/Google/MSN News. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? Using a tool like Google Alerts is a good start. For instance: Trade Shows.

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Is Your Web-based Content Driving Away Sales Leads

Pointclear

Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. source: Marketo ). source: Google ). source: Google ). source: Google). Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Marketo focuses their partner program around providing strong sales and marketing support. Take Slack, for example.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

Director, SMB Sales, Google Cloud. John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. Enterprise Sales Development – Using A Multi-Channel Approach – Leveraging Cold Calling, Cold Emailing, Outbound & Inbound Channels, Intimate Events, Texting and Video. What Will You Learn?

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Source You can also set up a Google Alert , which will scan the web for certain content and inform you of any relevant article. Google Ads offers a similar targeting option in the form of Customer Match. Marketo Marketo is one of the heavy hitters of the ABM industry.