Trending Sources

A Tale of Two Marketing Reports

The 1to1 Media Blog

Providing seamless experiences across channels and consistency in messaging and engagement is a 'must' for companies. Customer Engagement Customer Experience Marketing Mobile Marketing customerexperience digitalmarketing experian marketo omnchannel theeconomicintelligenceunitOmnichannel is becoming more than a buzzword. In our connected world, the stakes are high for delivering CX that customers expect and want. Therefore, it's imperative for marketers to take on a greater role in evolving the experiences customers receive when interacting with their brands.

Rethink Commerce – SAP to Acquire Hybris

Software Business Blog

This new systems of record for commerce needs to provide distributed order orchestration, a virtual catalog that enables rapid product, pricing, packaging, bundling and customer experience across touch points – self–service, assisted, multi-channel, to complement the core billing, invoicing and revenue recognition capabilities of ERP/Financials. The fun is just starting.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. With lofty goals, every sales rep needs to utilize all the tools he has at his disposal to close the deal. Warm Introductions. So how do you get started?

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Dell's Three-Pronged Approach to Social Media - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Customers are communicating with their favorite brands in an ever-increasing number of ways; along with phone calls and emails, todays customers are increasingly using social media channels not only to follow and interact with companies theyre interested in, but also to share their experiences with these organizations. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy.

Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter

Modern B2B Sales

Are you utilizing all of your sales channels or have you defaulted to just sending emails when you could be calling? successful rep uses every available channel, so optimize your outbound prospecting strategy. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? So use this checklist to see how you stack up.

6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”

Modern B2B Sales

Savor it, then channel that in the office. 6. Strategies to Immunize Yourself from the Sales “Rejection-Flu” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? Using a tool like Google Alerts is a good start. 2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight. a. Twitter.

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Act-On or Marketo - contacting prospects when they’re most interested. Bloomfire- Collaborate with your team and channel partners on best practices. If all you have is a hammer, everything starts to look like a nail. Our decisions are colored by the history and experiences that shape our perspective. How so? Sales Issues. Sales Skill-Sets. SalesTool-Sets. Share videos and more.

Tools 108

An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” To get these C-level folks’ attention requires proactive reach to complement inbound efforts.” It helps that senior executives are 2.5 The GAP must be filled through proactive outbound activity.

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What’s worse, sales will not incrementally increase in proportion to the marketing spend. How to qualify them?

Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Medias Tom Hoffman speaks with Deepak Advani, Vice President of Predictive Analytics at IBM, about different ways that companies can apply predictive analytics to customer insights shared in social channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Advertise. Books.

One Marketing Guy Who Gets It (What Sales Needs, That Is)

Dave Stein's Blog

Add to this the ever-expanding nature of marketing as additional channels are being added quarterly, if not more often.  Marketers must balance inbound channel spend against outbound channel spend and often rely on a patchwork of vendors—email, direct mail, website and others—to keep their demand generation machine running.  Brian is the founder of Solerte Consulting.

Would You Pay for Better Customer Service? - Think customers: The.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Every organization and company has unique opportunities to create meaningful interactions with their customers every day, through any channel, by engaging customers and offering exceptional value with each touch point. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing.

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Staple Yourself to a Lead. Via BtoB Magazine.

Is Automation Killing the "Social" in Social Media? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Social media is ideal for delivering information to a large group of people, and scheduling posts like these can actually create a win-win situation: it saves you, the marketer, from having to post the announcement of a new blog post to each of your companys multiple social media channels; and provides your followers with valuable and timely information. So remember that while scheduling postings can save you a lot of time, its not an excuse to leave your social media channels unmanned.

5 Ways to Deliver Social-Friendly Customer Service: by.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Consumers have responded to calls to interact with the companies they purchase from and are using social channels comprehensively. In fact, consumers and companies alike have embrace Facebook and Twitter as mainstream communication channels; anything your customers have to say to you, theyll do so in public. But traditional channel experience alone isnt enough. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience.

Mapping Out a Mobile Blueprint - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. stated in this January article that 2012 will be the year that mobile more successfully integrates with other customer interaction channels. As Forrester reveals this week in the report, " Mobile is the New Face of Customer Engagement " for mobile to successfully blend with other channels and engage with customers, CIOs need to rethink their role, strategy, and organizational structure. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise.

5 Essentials for Voice of the Customer Success - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Incorporating this information into a customer experience program that integrates with all customer engagement channels is a critical step in turning active listening into active doing. 3.) Comprehensive feedback channels - Organizations are replacing point solutions for integrated end-to-end solutions that enable the capture of a single view of the customer across multiple channels: Web, email, IVR, mobile, and even paper. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors.

10 Steps Toward Effective Social Media Marketing - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Companies need to be where their customers and prospects are and email is still a predominant channel for communication," he said. Thus, although email might be older than social media channels, its definitely not to be forgotten. This allows customers to share the information they received over social channels, increasing the spread of your message. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Marketing.

Can You Outsource Customer Experience? - Think customers: The.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Continuously evolving to keep pace with consumer changing preference and expectations, while offering core service channels, is what changes the game. Outsourcers should go to their clients with options and advices on how to support their customers in new channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Marketing. Books.

The Missing Link in Customer Centricity: An Engaged and.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. As customers use multiple channels to connect with companies, they also have little patience with companies that cant resolve their issues quickly. Customers expect seamless experiences across all channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Books.

Unexpected Actions Can Transform a Customer Experience - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

InfusionSoft Buys GroSocial - Another Sign of the Times

Social CRM

And you can’t forget about the big money raised buy companies like Marketo, Hubspot and others.  My January column for CRM magazine focused on why I thought 2013 would be the year marketing automation went mainstream for small business.  Larger companies have been relying on it for years, and many SMBs have been implementing it as well.  Stay tuned to hear what he had to say. 

Top 10 Marketing Trends for 2012 - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Thats especially true with emerging media like social, which has matured and now needs to be evaluated for return on investment just like other channels. 6. Attributing success to the right channel or channels is essential to the effective use of marketing dollars (especially with more and more multichannel campaigns), their eyes light up and the quest for more how-to information on attribution begins. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Advertise.

Unica 21

Blog Carnival: Calculating the ROI of Social Media - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Given the amount of time consumers spend online and in social channels conducting product research, marketing leaders need to figure out ways to make it easier for consumers to find accurate information about their products--including pricing, styles/colors, availability, exchange policies, etc. On top of this, CMOs are also trying to make the connection between customer experience in these channels and business performance. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. Books.

Improve, Transform, or Sustain: What's Your Path to a Better.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

What's the Secret to Customer-Centric Success? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. professional sports team recognizes and rewards outstanding customer service in the moment, as well as encouraging guest feedback during and after games across multiple channels. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Books.

"Expectation Matching" Builds Long-Term Customer Loyalty - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

Ensuring Employee Satisfaction Impacts Customer Experience.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

When Does the "Customer" Experience Begin? - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

Deconstructing a Quota

Modern B2B Sales

Partner or channel. Deconstructing a Quota was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. The quota should be related to the on-target-earnings (OTE) of the salesperson.

Customer Experience Excellence Is Exceedingly Rare - Think.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. We ask these questions at the brand level to get a sense of their overall experience with the company regardless of channel. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Books.

B2B and B2C are Dead, Long Live B2i

Software Business Blog

As Jason Miller of Marketo reminded us in a recent interview on Facebook for B2B – “always be helping”, not “always be closing”- which clearly applies to software and cloud services, digital goods in general. across channels, models, and markets. New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying?

B2C 12

Unstructured Data is the Elephant in the Room - Think customers.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. With 59 percent saying that they either currently have an initiative to combine social media data with enterprise data and customer interactions across all channels or are planning one in 2012, the coming year looks like a promising one where data management leaders may finally address the elephant in the room. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Marketing.

Tesco Looks to Actual People to Improve the Customer Experience.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

Brent's Social CRM Blog: Social CRM Mainstreaming Continues.

Social CRM

One of the reasons I feel this way was reinforced by what I saw in the companies up for the Gartner/1to1 award - more companies of all sizes are taking a more multidimensional, strategic approach to social tools and channels. So if a service that can enable professionals in these areas to leverage social channels to create more engagement opportunities - while automating compliance management - it will go a long way mainstreaming certain aspects of Social CRM. One on One Back Story: Phil Fernandez of Marketo. Zuoras Tien Tzuo Discusses Life in the Subscription Economy ».

Five Questions For Social Media Success - Think customers: The.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

Brent's Social CRM Blog: Goodbye Assistly, Hello Desk.com

Social CRM

The new agent interface is nice and clean, and makes it pretty easy to manage service interactions coming from different channels (Facebook, Twitter, email) in one universal inbox.  The new agent interface is nice and clean, and makes it pretty easy to manage service interactions coming from different channels (Facebook, Twitter, email) in one universal inbox.  One on One Back Story: Phil Fernandez of Marketo. Brents Social CRM Blog. Social Blog Carnival: Getting the 411 on Social ROI | Main. What Can We Learn From This Year’s Holiday Season? ». to Assistly.

Are You Lost In A B2B Sales Lead Paradox?

Modern B2B Sales

That thread must weave through every piece of content, whether on your website and social media channels, in your blog or throughout your email marketing.  was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino. Your B2B marketing department has done its job.  They’ve filled the funnel with sales leads.  What happened? Tell them! 

Are You Prepared for Customer Service/Social Convergence.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. However, many of those same organizations are taking an ad hoc approach to providing customer service via social channels. Additionally, he recommends training employees who will be interacting with customers via social on using a tone of voice that fits the brand yet is also appropriate to that channel. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Marketing.

The Importance of Delivering Consistent Customer Experiences.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. People often talk about the importance of providing customers with consistent experiences across the different channels they use. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog.

Customer Centricity in the City - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds.

How to Drive More Revenue From Your Remote Salespeople

Modern B2B Sales

Creating communication channels and practices that rope in all the scattered players can be difficult to manage. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces.  score card.

What's Trending for Marketing in 2012 - Think customers: The 1to1.

The 1to1 Media Blog

Content Channels. Marketo Blog. Neolane, The Cross-Channel Conversation. Shifts in spending: Marketing spending is continuing to shift from traditional to emerging channels. Channel evolution: What were emerging channels--social and mobile, specifically--are now evolving channels. Mobile is not a channel, its a way of life," Biegel said. Theres a shift to integrating quality content across more channels. Marketers are looking for ways to leverage growing independent data sets for cross-channel marketing. 1to1 Magazine. Books.