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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Spotify Stitcher Google Play.

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Good Reads for B2B Sales - Sales Intelligence with Google

Pointclear

Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles. Via Marketo Blog.

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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Marketing automation platforms designed for agencies, such as HubSpot, Marketo, and Pardot, have been game-changers. In addition, marketing analytics tools, like Google Analytics, Kissmetrics, and Mixpanel offer comprehensive tracking of campaign effectiveness. As the industry expands, so do the tools at your disposal.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Seeking Alpha/Yahoo/Google/MSN News. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using a tool like Google Alerts is a good start. There are multiple ways to gather competitive information: Internet Surveillance and Monitoring – Chances are, if your competitor is worth tracking, they can be found on the Internet.

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How AI Enhances Sales Intelligence

Sales and Marketing Management

In other cases, they may receive contact details regarding new prospects from their marketing department or from lead generating platforms like Marketo. Google can answer questions like how far away the moon is. However, a limitation of Google’s search engine is the lack of institutional memory about you and your marketplace.

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6 Reasons Why Blogs Produce More Leads

SBI Growth

According to Marketo the most popular content marketing tactics used by businesses today are as illustrated: Contact the SBI team for questions about taking your content marketing to the next level. Ranking on Google - It helps you improve your rank on search engines and assists in getting you found. Google loves new content!

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Is Your Web-based Content Driving Away Sales Leads

Pointclear

source: Marketo ). source: Google ). source: Google). Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. 62% of business buyers now spend more time researching product and services online than they did prior to the recession.