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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Operators Are Standing By. Don’t @ Me.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180
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Creating A Customer-Centric Strategy

Sell Integrity

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity.

Strategy 117
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For many of us, that’s also the primary channel through which we make an increasing number of purchases. For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Communication channel preferences when purchasing for business.

Buyer 79
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. It typically consists of a broader marketing approach and prioritizes quantity over quality. However, smart companies know the value of each. What are inbound sales?

Inbound 52
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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. You’ll find it hard to track your dealer channels. It also has a marketing module to help dealer offices. The front office is a business process; it’s how you market, sell and service your customers.

Scale 48
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion. Smart companies always want to keep good people. If they aren't promoting you, then the next company won't promote you either. Why is this bad advice?

Hiring 100