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Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Connect with Amy – LinkedIn Twitter.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? 2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value channels to deliver information to sales and other customer-facing teams. David Keane, CEO of Bigtincan. Media Contact. PAN Communications for Bigtincan. Emily Featherston. 617.502.4300.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

As we do each year, we’ve assembled a list of “must follow” Twitter Handles at Dreamforce. To help you with that mission, we’re naming our top 20 Sales Tech Twitter handles to follow during this epic Dreamforce 2018. Follow InsideView on Twitter @InsideView. Join Gong and Marketo along with DiscoverOrg.

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Boosting Sales: How to Use AI for Outreach Success

LeadFuze

” – Research 2 AI tools like Marketo and Constant Contact, are known for their ability to analyze large data sets and identify patterns that humans might miss. From automating tasks with Zapier to crafting personalized messages via Marketo, closing deals has never been easier. How to Use AI Effectively?

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PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

How to scale marketing channels and how to allocate marketing budget productively. 7) The most productive channels for lead gen [28:50]. Andrea Kayal: The Head of Sales has a lot of breadth—we have nearly seven sales channels. The most productive channels for lead gen. Andrea Kayal: Marketo is our clutch.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

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