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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

The past three years have seen radical shifts in the B2B sales landscape. From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. Subscribe to Modern Selling on the app of your choice!

Churn 132
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3 key factors that impact your customer churn rate

Nutshell

Churn rate, the loss of customers over a specified period of time, is one of the most important metrics a company can track. Churn rate has a profound impact on a company’s revenue. Churn tends to avoid the spotlight in these discussions, but the spotlight is often exactly where it belongs. The standard churn rate formula.

Churn 133
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Churn Analysis: The Ultimate Guide

Gong.io

That’s why it’s important to analyze customer churn. By understanding who’s churning, when they’re churning, and why they’re abandoning your product, you can make changes that will appeal to your target audience and lower churn before it grows out of control. . But what exactly is customer churn?

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Marketing Automation and Why You Need It

Sales and Marketing Management

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? What Marketing Automation Achieves. A process.

Marketing 177
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How CRM Software Impacts Customer Engagement

Nutshell

Simple—customer segmentation allows you to create more specific, personalized marketing campaigns for each group. Since personalized marketing will be more specific to each customer, they’ll interact with it more, leading to higher customer engagement. You can use that info to reoptimize your marketing and your CRM workflow.

CRM 115
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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. EXAMPLE: A customer moves into the ‘Won’ stage of our sales pipeline.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.