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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

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Top Lead Generation Statistics for 2018

Zoominfo

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

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Sales Talk for CEOs: A Founder-Led Sales Organization with Usman Sheikh (S3:E11)

Alice Heiman

He left SAP to pursue his passion for developing next-generation technologies using AI at the intersection of B2B Sales and Marketing. Twitter: [link]. Companies using xiQ are able to increase their sales win rates by 4x, increase client engagement by 10x and realize ROI within weeks. LinkedIn: [link]. About xiQ: xiQ Inc.

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4 Ways to Enhance Your Sales Development Rep With Automation

Sales and Marketing Management

Today, companies further empower their SDRs with automated technologies. The risk of alienating prospects with poorly strategized automation scares off some companies; repetitive automated spamming only reinforces the stereotype of the pushy salesperson. You can follow TJ on Twitter @tj_macke.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. If they’re satisfied with their current position, they’re probably not looking to interview with other companies. Early on in the pandemic, many people were anxious about changing employers.

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PODCAST 28: How High Growth SaaS Companies Build and Lead Sales Teams w/ Chris Degnan

Sales Hacker

Our founders are PhD’s from Oracle and other major database companies. Chris Degnan: What I did was, initially, I would go out and try to target the biggest companies on the planet. I realized that those companies are not early adopters, not even close to early adopters. We started building that in 2012.

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Is Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. Redesigned Company Pages. More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. Redesigned Company Pages.