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Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

Appbuddy

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. A growing number of consumers are embracing social causes and shifting their purchase patterns toward companies that align with their values.

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How Digital Transformation Enhances CX in the Tourism Industry

SugarCRM

With the travel industry back open for business, many tourism and booking operators are grappling with the seismic customer shifts during the pandemic and the need to provide a frictionless customer experience that delights across all touchpoints. The tourism industry has always had a strong focus on meeting customer needs.

Tourism 26
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Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

The huge Consumer Electronics Show (CES), opted to keep its January 2021 date and instead go with a massive virtual conference. The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

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Conference activity down 57 percent in early 2021 compared to one year earlier

Zoominfo

The huge Consumer Electronics Show (CES) opted to keep its January 2021 date and instead go with a massive virtual conference. The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face.

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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

Travel bans are lifted early, and aviation and tourism go back to normal. Only consumer-oriented industries are able regain the demand quickly. The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. Scenario 1: Quick recovery. The crisis ends during Q1. No new cases occur.

B2B 135
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Black Friday Email Breakdown: What Happened and What it Means for Senders in 2023

Appbuddy

According to a Gartner Marketing Survey, 28 percent of consumers were initially planning to spend less this holiday season. . Let’s take a look at what happened this Black Friday weekend and how marketers should use these findings to shape their email strategies in 2023. . More emails, more complaints? .

Tourism 52
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo.

Company 156