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Four Steps to Successfully Bringing Products to Market

SBI Growth

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.

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How to Position Your IT Solution in the P&C Insurance Vertical Market

Emissary

For backend IT technology providers, the post-pandemic economy has opened up opportunities in the P&C insurance vertical market. Many companies are planning technical initiatives to improve their customer service, claims operations, and data management. How Emissary Advisors Help You Master the Insurance Vertical Market.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. It’s not enough to agree upon a strategy.

Strategy 130
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The 17 Essential Skills Every Salesperson Needs to Succeed

Highspot

Becoming a good salesperson involves much more than simply knowing your product; it’s a rich blend of product and market expertise, meaningful dialogue, solution-based selling, and emotional intelligence. The Changing Landscape of Sales Skills Sellers are experiencing a pivotal shift in when, how, and why prospects need them.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Nearly 30,000 new products are released into the market every year. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. It starts with strategic actions, teamwork, and market understanding. Sales enablement is pivotal in this endeavor.

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15 Essential Sales Performance Metrics

Highspot

In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. Analyzing and comparing sales performance with the expected customer service standards allows you to pinpoint areas that need enhancement. What Is Sales Performance?

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How Gong’s Head of Enterprise Sales Uses Sales Analytics to Drive Decisions & Speed Deals

Hubspot Sales

The image shows a recording of a sales demo as well as a list of discussed topics that the AI-powered tool has picked up from the audio: With conversation data like what's shown above, Husmann says her team can answer vital questions like: How often are competitors coming up in deals? Determine when to pivot. Use data for good.

Analytics 136