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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking? Table of Contents What is website visitor tracking?

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Boosting Online Sales: 7 Creative Ways Leverage Social Proof to Build Trust Nothing persuades new customers quite like hearing glowing reviews from existing ones. Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences.

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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Marketers do this by using tools like website analytics, email marketing software, or social media analytics. Email marketing software: With email marketing software like Nutshell Marketing , businesses can track email campaign analytics in real-time and use reporting features to measure campaign success.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly. From planning and personnel management to revenue growth and customer service, I can always count on the SMEI principles to guide the way.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. We strongly recommend you go check it out!

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. We strongly recommend you go check it out!

Channels 100