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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Yet sales enablement professionals must get new hires up to speed and keep teams on track in a world where face-to-face meetings are impossible. Buyers have changed.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.” We’re here to explain the benefits of consolidating your martech stack, and how you should go about it.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

However, most marketing leaders are still faced with challenges that are surprising. The solution (even though you don’t want to face it) is developing a content marketing strategy internally. We are seeing marketing budgets increasing the content development line item. Let’s look at the graph below from the study.

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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog. In recent years, we’ve all had to adapt to the sales digital transformation. Master the basics. Humans are visual creatures.

Hiring 105
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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. The way people communicate has been transformed significantly. chatbots, conversational marketing, live chat, etc., Section 2: Pricing Models.

Lead Rank 130