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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. She is an avid traveler and loves to cook and be outdoors.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. MarketingProfs sought to solve that disconnect by taking the opportunity to rethink its approach to its flagship event, the MarketingProfs B2B Forum.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

Times were uncertain, making it difficult to start a new opportunity, site unseen. When they (or someone they know) are looking for a new opportunity, they may remember you and reach out. Emphasize opportunities and growth potential For you, it’s just a job that needs to be filled. Many people stayed put.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. However, if your offer is gated, try using built-in lead forms to minimize clicks so the user doesn’t need to travel to a different page.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

So whether you’re experiencing a travel ban or simply don’t have the time or budget to travel, you can still build your skills and make new connections. It’s 2 days, 2 tracks, countless opportunities to learn, 0 barriers to entry. No need to ask for time off or wrangle travel budgets! Networking opportunities.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. Infrastructure Costs (Travel & Entertainment, Sales Technology, Recruiting/Sourcing). Management Cost (People).

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. MaryFran’s passions include travel, her girls, wine, and finding the perfect guacamole.

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