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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Keep your intro text where you can see all of it in the preview.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Virtual event organizers are incorporating frequent opportunities to get attendees more engaged. Once More… With FEELING. Make Merry.

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How to Engage & Recruit Great Passive Candidates

Zoominfo

But when active candidates aren’t the right fit, how do you search beyond those already in the job market? This suggests that many more passive candidates exist in the job market. Times were uncertain, making it difficult to start a new opportunity, site unseen. However, things are changing in the post-pandemic economy.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

So whether you’re experiencing a travel ban or simply don’t have the time or budget to travel, you can still build your skills and make new connections. RevGrowth Virtual Summit brings the sales and marketing communities together for a new kind of event. On-demand access to the sessions post-event. Unleash Virtual Summit.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. MaryFran’s passions include travel, her girls, wine, and finding the perfect guacamole.

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