Emissary

MARCH 28, 2023

Download Emissary’s Buyer Snapshot to gain insights on how sellers should best approach and engage with the CISO role: Download the Guide Sellers aren’t making the grade (at least not yet.) In this report, we pull key insights into how sales teams can better position themselves and engage with CISOs. Selling to CISOs?

Survey 52

Survey Report Buyer Persona Vendor 52

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. It’s easy to get caught up in reporting activity and miss the big picture.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Sales Hacker

OCTOBER 20, 2023

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. Well… it’s a bit of a trick question.

Hiring 105

Hiring Marketing How To Intent Data 105

Allego

JULY 26, 2023

About 65% of sales marketing content is never used. Sales executives recognize the problem — 84% report content search and utilization as the top productivity improvement area. So how can managers motivate their reps to use sales marketing content? This article originally appeared on Selling Power. Try these three tips.

B2B 62

B2B Collateral Case Study Marketing 62

Allego

MAY 12, 2022

The tight labor market and increasing competition make it harder than ever to hire and hold onto new employees. While onboarding remains a lengthy, costly, and stressful process for both sales leaders and new hires, new Allego research shows. Key findings from the report include: Onboarding Needs Are More Complex. Learn More.

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Hiring Research Report Travel 62

Gong.io

NOVEMBER 18, 2022

A sales manager without sales reports is like an explorer without a map. While sales reports may seem like another task on your never-ending list of things to do as a sales manager, they offer amazing insights into your sales teams and processes. . What is a sales report? Sales reports offer many benefits.

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Report Examples Forecasting Sales Cycle 62

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Survey 130

Survey Prospecting Customer Face-to-face 130

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Marketing 297

Marketing Social Media Sales Qualified Lead Hiring 297

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

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Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI Growth

MAY 8, 2020

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Strategy 229

Strategy Report Study Research 229

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on.

Marketing 308

Marketing Remedy Face-to-face How To 308

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Influencer Marketing Hubspot B2B 153

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s downloading content. Newsletters are near the top of the marketing funnel.

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Top of Funnel CRM Webinar Metrics Marketing 155

SBI Growth

AUGUST 8, 2013

Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team. Why Marketing Leaders Should Take Notice. Research from the Sales Executive Council has proven a correlation between coaching and sales performance. What is a Marketing Ride-Along? The New Marketing ‘Ride-along’.

Marketing 282

Marketing Coaching Report Salary 282

SBI Growth

JUNE 19, 2013

If you are a small company marketing leader, updating your CEO can be a challenge. Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Be ready to report on all of it when asked. Let’s explore them.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation Targets 276

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Sales and Marketing Management

OCTOBER 31, 2018

Author: Carson Conant The use of sales and marketing technologies has become a critical piece of the puzzle for organizations looking to increase their sales productivity. According to Salesforce Research, sales reps spend 17% of their time on data entry and other administrative tasks. A Seller’s Perk.

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Face-to-face Enterprise Enterprise Sales Qualified Lead 243

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

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Sales Enablement Collateral Decision Maker Study 295

Pointclear

APRIL 24, 2018

How can you dramatically improve ROI on marketing automation investments? Read these top three tips for when and how to use marketing automation—and when not to. times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. MQLs are also critical to an organization’s lead generation marketing strategy. What Is Lead Qualification in Marketing?

Lead Rank 130

Lead Rank Marketing Qualified Lead Sales Qualified Lead Intent Data 130

SBI Growth

FEBRUARY 24, 2014

One of his biggest hurdles was the lack of alignment between training and marketing. Sales was telling one story while the marketing content said something else. The Sales Enablement leader can bridge the gap between sales training and marketing. An important question to ask is: “Can marketing help my sales enablement efforts?”

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Sales Enablement Marketing Collateral Face-to-face 200

The Brooks Group

JULY 23, 2018

To truly be successful in today’s competitive landscape, your organization must have a strong alignment between the Customer Service, Marketing, and Sales departments. We’ve known that a strong alignment between Marketing and Sales improves overall performance. Align Your Sales, Marketing, and Customer Service Teams with IMPACT.

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Customer Service Research Revenue Customer 56

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

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Intent Signal Intent Data Intent Buyer Intent 246

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Social Media 266

Social Media Sales Qualified Lead Marketing Hiring 266

SBI Growth

JANUARY 22, 2013

Few marketing teams of $100M+ companies are built for modern demand generation. Marketing team structures too often are remnants from the days of print ad dominance. Marketing teams advanced effectively with this approach in the past. In-house marketing technology is a lynch pin of success. Evolving your Marketing Team.

Demand Generation Targets 322

Demand Generation Targets Demand Generation Marketing Customer 322

SBI Growth

SEPTEMBER 27, 2012

In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute , only 36% of businesses believed their content marketing is effective. After a few years of hyper-growth content marketing adoption, it is easy to think this number should be higher. What is this number?

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Buyer Persona Marketing Education Vendor 267

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways.

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Demand Generation Agencies Face-to-face Lead Rank Conference 358

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

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Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Allego

JULY 27, 2021

A marketing manager has a tight deadline for a new campaign and is coordinating with her team as their launch date approaches. She needs to align her SEO lead in Palo Alto, her PR agency in New York, her content writer who works from home in Boston, and report her progress to her boss who’s always travelling to other offices.

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Face-to-face Report Margin Commission 125

Chorus.ai

JANUARY 31, 2020

We’ve seen solutions for everything from customer management , data management , and marketing to office admin and the sales process. It’s for that reason that prior fixtures of the sales process, like the sales call report, are less popular than ever. Sales call reports should be a fundamental component of your sales process.

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Report Closing Sales Cycle Face-to-face 71

DiscoverOrg Sales

MAY 15, 2017

There are all kinds of critical levers that can be pulled to drive these results – better hiring and training, better technology, great data to make smarter decisions, new markets to explore, new products to launch, and investment in M&A, to name a few. How do the states stack up? First, let’s start with the basics. So what now?

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Hiring Lead Rank Lead Scoring Research 206

No More Cold Calling

JULY 13, 2021

The biggest challenge for sales teams is seller access , according to Gartner’s recent report, The Chief Sales Officer’s Leadership Vision for 2021. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Pointclear

NOVEMBER 12, 2013

The marketing team? But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing. Aligning Sales and Marketing. Is it the salesperson?

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Leads Marketing Qualified Lead Marketing Twitter 250

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Emissary

FEBRUARY 19, 2021

Marketers entered 2022 with a somewhat positive outlook, albeit with significant and continued uncertainty. But what does that mean for your account based marketing strategy? Companies: Does your target account list accurately reflect current market potential? Where does marketing stop and sales begin?

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Account Based Marketing Account Strategy Demand Generation Targets 52

Allego

SEPTEMBER 15, 2021

The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. The Gartner Market Guide provides a detailed exploration of top use cases and an overview of fifteen vendors, including Allego’s all-in-one sales enablement platform.

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Sales Enablement Marketing Vendor Ideal Customer Profile 62