Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content. 3 Steps to Persuade Sellers to Use Marketing Content.

Collateral 106

Collateral Marketing Report Motivation 106

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Allego

AUGUST 23, 2022

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. We believe Allego’s inclusion in the report signals a recognition of the company’s holistic approach to enablement and technology capabilities. “As Changes in B2B Sales.

Revenue 117

Revenue Face-to-face Marketing Vendor 117

Showpad

OCTOBER 4, 2023

Showpad is honored to announce that we have been named a Leader in The Forrester Wave : Sales Readiness Solutions, Q4 2023 report. We are a global sales enablement front-runner with a comprehensive solution that helps sales and marketing teams improve win rates, close deals faster, and ramp new sellers quickly.

Report 52

Report Analytics Microsoft Coaching 52

criteria for success

DECEMBER 14, 2022

She built her career in a number of senior marketing leadership roles in large companies. Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. Trends in marketing and sales alignment, productivity, and revenue growth. Download Now.

Marketing 98

Marketing Social Media Twitter LinkedIn 98

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Germany, and northern Europe, and Highspot opened offices in France and the Australia and New Zealand markets. .

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

Nutshell

JULY 23, 2019

Some CRMs offer better reporting features than others, so choosing the right CRM can impact everything from your sales process to your productivity. We’ve found the top six CRMs based on their reporting features. 6 CRMs with the best reporting features. Nutshell ’s reporting is all about one thing: customization.

Report 109

Report Forecasting CRM SalesForce 109

SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. CEO''s don’t accept activity reports from Sales leaders without revenue results. It’s easy to get caught up in reporting activity and miss the big picture.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Gong.io

NOVEMBER 18, 2022

A sales manager without sales reports is like an explorer without a map. While sales reports may seem like another task on your never-ending list of things to do as a sales manager, they offer amazing insights into your sales teams and processes. . What is a sales report? Sales reports offer many benefits.

Report 62

Report Examples Forecasting Sales Cycle 62

Close.io

JULY 1, 2019

Sales reporting seems like it should be pretty easy—measure what you've done, put it in a spreadsheet, and use it to improve your sales process. Sales reporting is actually really complex. Then you need to understand which stage of sales reporting you're in: Sales reporting stage 1: You don't know what you're doing.

Report 91

Report Hiring SalesForce Data 91

Sales Hacker

OCTOBER 20, 2023

Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? As for who takes ownership, this is how it’s reported to be most effective: Ownership of the assets: marketing. Well… it’s a bit of a trick question.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Let’s jump right in!

Social Media 100

Social Media Marketing How To Campaigns 100

Nutshell

APRIL 3, 2024

Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Whether you run campaigns on Facebook, LinkedIn, or via email marketing , a good marketing tool will enable you to quickly release campaigns and analyze the performance of your ads across multiple sites.

Software 71

Software Software Scale Analytics 71

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Marketing 297

Marketing Social Media Sales Qualified Lead Hiring 297

Allego

JULY 26, 2023

About 65% of sales marketing content is never used. Sales executives recognize the problem — 84% report content search and utilization as the top productivity improvement area. Sales executives recognize the problem — 84% report content search and utilization as the top productivity improvement area. Try these three tips.

B2B 62

B2B Collateral Case Study Marketing 62

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. Download the Guide. Download the Guide.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

Trinity Perspectives

NOVEMBER 27, 2018

Among the many interesting and surprising findings, what stood out for me most is the blurring of lines between the B2B and B2C markets and the fact that our people and purpose, not just our product and price, seem to be emerging as key battlegrounds for success in business. The study focused on: Trigger events for buying decisions.

Report 62

Report B2B Buyer Decision Maker 62

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Survey 130

Survey Prospecting Customer Face-to-face 130

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. Those wanting to recast the foundation of marketing can use this as a road map to success.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s downloading content. Newsletters are near the top of the marketing funnel.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

SBI Growth

AUGUST 8, 2013

Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team. Why Marketing Leaders Should Take Notice. What is a Marketing Ride-Along? Marketing leaders can borrow sales brilliance by incorporating the sales field ‘ride-alongs’ approach. The New Marketing ‘Ride-along’.

Marketing 282

Marketing Coaching Report Salary 282

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. 3 Keys to Stitching the Sales and Marketing Organization Together.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? Who would have thought years ago that the CMO would have IT reporting into him/her? We also never thought that Marketing’s technology spend could outpace the IT spend. Sales leadership continues to hammer marketing for support. No Marketing Automation.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

Sales Management Plus -- SMP

DECEMBER 6, 2022

While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. As a result, distributors must change their approach to marketing if they want to stay relevant and attract new customers.

Distribution 52

Distribution Benefit Marketing Loyalty 52

Highspot

JULY 15, 2020

TikTok was the fourth most popular free iPhone Apps download in 2019. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. As a result, marketers invest time and resources in creating compelling content.

Video 96

Video Top of Funnel Marketing Face-to-face 96

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308

Marketing Remedy Face-to-face How To 308

Chorus.ai

JANUARY 31, 2020

We’ve seen solutions for everything from customer management , data management , and marketing to office admin and the sales process. It’s for that reason that prior fixtures of the sales process, like the sales call report, are less popular than ever. Sales call reports should be a fundamental component of your sales process.

Report 71

Report Closing Sales Cycle Face-to-face 71

SBI Growth

APRIL 17, 2013

This post is written for Marketing Leaders newly hired in an organization and those who want to keep pace in the industry. The first question new marketing leaders ask themselves is, “ how good is my team? ”. How do the best in class marketing leaders drive results with their current team? Here’s what the best do.

Social Media 266

Social Media Sales Qualified Lead Marketing Hiring 266

SBI Growth

APRIL 22, 2013

One of the top reported problems plaguing sales forces is the lack of quality leads. This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Sales & Marketing Alignment to Lead Generation.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239