Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

BuzzBoard

MARCH 14, 2024

Introduction to the Most Common Digital Marketing Mistakes Made by Small Businesses In the ever-changing landscape of digital marketing, small businesses face the challenge of staying ahead while avoiding potential pitfalls. This risks undermining attempts to build brand loyalty and engage customers.

Small Business 52

Small Business Small Business Scale Campaigns 52

Pipeliner

JANUARY 27, 2022

If you want to boost your sales , rethinking email marketing strategy is a great start. Here are some key techniques that will help you build a sales magnet for your email campaign. Use email marketing automation tools. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time.

Email Marketing 98

Email Marketing Top of Funnel Marketing Campaigns 98

BuzzBoard

JANUARY 9, 2024

The world of SMB marketing is quite dynamic. That’s why the strategic use of hyper-personalization has emerged as a game-changer to build customer loyalty for sales professionals catering to small and local businesses. But what are its impacts on customer relationships?

Small Business 52

Small Business Small Business Loyalty Customer 52

Smooth Sale

AUGUST 31, 2022

Five Ways to Increase Sales for Your Small Business. NOTE: Konrad Jasinski provides today’s guest blog, ‘Five ways to increase sales for your small business.’ Although the content speaks to small businesses, it would be a rarity for any to say they have all they can handle. Photo by Geralt via Pixabay.

Small Business 78

Small Business Small Business Hiring Discount 78

Increase Sales

JUNE 29, 2017

Some interesting research suggests small businesses prefer social media over email marketing. In marketing and sales research conducted by Ripl (mobile application software provider), revealed the following: 55% for Facebook. 7% cited email. Small businesses have limited resources.

Social Media 96

Social Media Small Business Small Business Media 96

BuzzBoard

APRIL 5, 2023

The small business category that makes up almost 99% of all businesses in the United States has been empowering the American Dream for the past 60 years. Like every year, National Small Business Week (NSBW) will be celebrated and led by the federal Small Business Association from April 30 to May 6, 2023.

Small Business 52

Small Business Small Business Company Constant Contact 52

BuzzBoard

APRIL 5, 2023

The small business category that makes up almost 99% of all businesses in the United States has been empowering the American Dream for the past 60 years. Like every year, National Small Business Week (NSBW) will be celebrated and led by the federal Small Business Association from April 30 to May 6, 2023.

Small Business 52

Small Business Small Business Company Constant Contact 52

BuzzBoard

FEBRUARY 27, 2024

Exploring the Concept and Importance of Marketing Automation for SMBs As a sales professional at a digital marketing agency for small and local businesses, it’s crucial to grasp and utilize the power of marketing automation. However, marketing automation’s advantage is that it levels the playing field.

Marketing 52

Marketing Small Business Small Business Scale 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

BuzzBoard

FEBRUARY 23, 2024

Tips for Distinguishing and Positioning your Digital Marketing Services for Small Businesses In today’s advanced technological world, differentiating and positioning your digital marketing services for small businesses is crucial for success.

Campaigns 52

Campaigns Small Business Small Business How To 52

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Your audience is more educated, motivated, and engaged than ever before. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Understand the “Why” Behind the Buy.

Channels 174

Channels Demographics Intent Marketing 174

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Email Marketing.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

BuzzBoard

JULY 25, 2023

Undoubtedly, as a market segment, small and medium-sized businesses (SMBs) hold tremendous potential, as they have come to recognize that a robust digital presence is indispensable in order to survive. Time and again self-made efforts by businesses tend to fail only because the right strategies are not in place.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Customer Lead Rank 52

Increase Sales

JULY 13, 2015

Just call me old fashioned because I believe in permission based email marketing. Today I received an email from some local marketing minion promoting some noted sales expert who recently died. Of course the email suggested this sales expert was still alive. Rebuilding trust takes years if it ever even happens. .

Marketing 70

Marketing Ideal Customer Profile Small Business Small Business 70

Increase Sales

JANUARY 12, 2015

This little story exemplifies the marketing approach embraced by many small businesses. Yesterday within my LinkedIn account , I received two LinkedIn emails that reaffirmed this fable. #1 The second email was what I presumed to be an expensive email marketing letter. 2 -Disguised Hare Sales Pitch.

Marketing 70

Marketing Small Business Small Business Insurance 70

Pipeliner

NOVEMBER 19, 2021

Your digital marketing strategy is central to the success of your business. The majority of consumers will use online searches to find businesses of all kinds, and the percentage of products bought online is rising rapidly. Here are 10 internet marketing strategies to help you grow your business. Invest In SEO.

Strategy 52

Strategy Outsourcing Services Social Media Marketing 52

Velocify

MARCH 5, 2013

Small business expert Rieva Lesonsky recently wrote that 2013 will be a year that small businesses “go for it” with small business optimism rising. In fact, more than half of small business owner’s project sales will grow in the next year, according to a Bank of America Small Business Owner Report.

Small Business 73

Small Business Small Business Leads360 CRM 73

Nutshell

JULY 17, 2020

Combined sales and marketing software helps growth teams communicate better, coordinate their efforts, and save money. . There are two common problems with using multiple software platforms for all your sales and marketing tasks. But what is sales and marketing software, really? Saving Money. Improving Lead Quality.

Software 71

Software Software Scale Marketing 71

Increase Sales

JUNE 26, 2012

In education based marketing, many small business owners to savvy entrepreneurs engage in free offerings from assessments to actual consulting time to marketing webinars to sales training coaching workshops. For example, to get your message out, you offer a free marketing or sales training coaching webinar.

Top of Funnel 152

Top of Funnel Social Media Webinar Metrics Education 152

The Pipeline

JULY 21, 2016

The good news is, there are a lot of things you, as a salesperson or small business owner, can do to build a really awesome personal brand. It’s harder to be a salesperson today in many ways – it’s the age of the educated consumer. She specializes on the topic of small business tips and resources and business news.

Small Business 120

Small Business Small Business Networking Social Media 120

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. But appealing to large audiences doesn’t help your business to reach sales goals, or generate and convert enough leads. The answer is “by implementing a vertical marketing strategy.”

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Smooth Sale

MARCH 12, 2022

Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Starting a business is challenging, and marketing is even tougher. Do they depend only on SEO or use other marketing channels?

Strategy 78

Strategy Social Media Scale Hiring 78

BuzzBoard

APRIL 19, 2024

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Google Ads, for example, is a leading digital ad platform for local businesses.

Paid Content 52

Paid Content Advertising Advertising Ideal Customer Profile 52

The Pipeline

FEBRUARY 25, 2016

Don’t procrastinate when it comes to the tiny tweaks that can make a positive impact on your business – make the things you were waiting to do tomorrow happen today. Make the changes happen now and don’t push off doing the things that can help make your business stand out. However, email has a lot of perks too.

Social Media 120

Social Media Top of Funnel Funnel Small Business 120

Act!

APRIL 19, 2024

Using an integrated CRM system, you can create personalized email workflows for tenants and clients, sharing valuable information and educational content. And there’s no better way to do that than email marketing. You can also streamline your customer interactions by setting up follow-up sequences on pre-defined dates.

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

Hubspot Sales

APRIL 23, 2021

HubSpot Growth Platform is a full stack of marketing, sales, and customer service software. The platform scales with your business, so you can start for free and expand as your company grows. You can focus on lead generation, analytics, and marketing automation in the Marketing Hub.

Resources 92

Resources Tools Hubspot Small Business 92

Nutshell

OCTOBER 26, 2020

When I was first introduced to HubSpot, it was the most innovative marketing automation solution on the market, and it was well priced for the SMB market. Over the past few years, though, HubSpot has become intent on capturing the enterprise market, resulting in huge price increases. HubSpot: Pros and Cons.

Hubspot 77

Hubspot Lead Rank Email Marketing CRM 77

Salesmate

JULY 5, 2020

On the other hand, it facilitates the ability to find the most valuable buyers and market products and services more effectively to them. There are many types of segmentation that businesses rely on to keep their marketing relevant. In many cases, businesses use only the demographic factors they perceive the most relevant.

Segment 101

Segment Ideal Customer Profile Customer Demographics 101

Smooth Sale

APRIL 14, 2022

It’s a great idea if you want to try and build a community within your business. Email Marketing. Email campaigns are excellent at keeping in touch with your customers. Whenever someone purchases something from you, they receive the request to provide you with an email. Source – CC0 License.

Customer 78

Customer Licensing Social Media Hiring 78

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Increase Sales

DECEMBER 17, 2015

Yes I know email marketing is supposed to increase sales. Yet if that initial outreach is handled poorly as in your sales pitch, I can’t see how email marketing works especially with today’s more educated buyers. As a sales coach, why would I even consider your tools that potentially might take income away from me?

Email Marketing 70

Email Marketing Ideal Customer Profile Coaching Sales Coaching 70

Salesmate

APRIL 7, 2020

For small business owners, doing a faster calculation in lesser time is a crucial requirement. Be it the expense tracking, personal and business taxes, the financial side of entrepreneurship can get dull and boring. QuickBooks is accounting software that has been developed and marketed by Intuit. After all, time is money!

Tools 130

Tools Marketo Harvest Ideal Customer Profile 130

Nutshell

MARCH 11, 2024

Since referrals are crucial to business growth, referral requests are a necessary step in a healthy sales cycle. For example, if your product or solution is a first in its industry, more education and nurturing may be required before your prospect can make an informed buying decision. Try Nutshell free for 14 days!

Sales Cycle 77

Sales Cycle Ideal Customer Profile Sales Qualified Lead Negotiation 77

PandaDoc

JANUARY 14, 2021

When marketing and sales teams align to work for a collective goal effectively, it results in more deals and conversions. Simply put, the stronger your sales funnel, the higher your business’s ROI. That explains why 65% of the B2B marketers leverage infographic templates to enhance their content marketing efforts.

Top of Funnel 52

Top of Funnel Funnel Social Media Sales Qualified Lead 52