email-authentication bimi 
Appbuddy
JULY 12, 2021
Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. Let’s take a step back to learn more about BIMI and what this announcement means for marketers. What is BIMI?
Appbuddy
AUGUST 11, 2022
Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the world of travel. We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live.
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Appbuddy
SEPTEMBER 8, 2022
As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. As revealed on State of Email Live , global sending volume this holiday season will increase by 30 percent over the previous year. . Use BIMI (Brand Indicators for Message Identification) . Let’s start with BIMI.
Appbuddy
JANUARY 18, 2022
Every January, we ask ourselves the same question: “Is this the year email will die?” ” But this resilience is also what makes email so challenging. In our January edition of State of Email Live , we asked Validity’s global email experts to gaze into their crystal balls and predict the future of email. .
Appbuddy
DECEMBER 3, 2020
Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email deliverability. Implement authentication: Gmail encourages senders to reduce being identified as spam by setting up email authentication. Both are in place in this example from New Look.
Appbuddy
OCTOBER 20, 2021
Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. We discussed three specific ways the email landscape has evolved and provided takeaways so you can take advantage of these evolutions.
Appbuddy
SEPTEMBER 30, 2022
In our previous MPP updates blog , we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. Both senders knew MPP would affect at least half of their email audience, but despite this obstacle, they continued to deliver standout performances. Migrations.
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