Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Mike Bosworth, who was affiliated with Xerox at that time, popularized this method and started licensing his technique in 1988. Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. Well, they had a fair point.
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