Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Hubspot Sales

OCTOBER 1, 2021

In this post, we'll walk you through how to know when your CRM is set up for success and how to increase your chances of getting the highest ROI from it. How to Know If Your CRM Is Set Up for Success. If you're following CRM best practices, you'll nod your head while reading these: Your contacts are the same in every tool.

ROI 92

ROI CRM Analytics Churn 92

Highspot

AUGUST 19, 2022

” Marketers are no stranger to this phrase – and know better than most that it’s far easier than said with done. . What Are the Top Marketing Challenges Right Now? First, take a moment to understand the current marketing landscape. 17% of marketers struggle to differentiate themselves from the competition.

ROI 52

ROI Marketing How To Scale 52

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Benchmarks: ROI, budgets, and key challenges. year-on-year increase.

ROI 52

ROI Everest Channels Webinar Metrics 52

Crunchbase

SEPTEMBER 25, 2020

A recent Linkedin survey of more than 500 sales professionals uncovered the following insights: 51 percent of their customers are experiencing budget cuts; 45 percent indicated specific industries are at a standstill; and 42 percent saw turnover or layoffs at their customers’ companies. Consider value-based or ROI selling.

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? Summing it Up Go Automatic! When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing?

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

BrainShark

SEPTEMBER 26, 2022

The good news is that when it is budgeted for properly, the SKO is likely to deliver substantial ROI for the entire organization in both dollars and employee satisfaction. Calculating ROI in Sales Kickoff Events (SKOs)—Leading versus Lagging Metrics. The Formula for Calculating the ROI of your Sales Kickoff Event.

ROI 62

ROI Hiring Travel How To 62

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Hubspot Sales

FEBRUARY 12, 2024

Here are three ideas you can build upon to clean up today: 1. Commercial Cleaning It’s the most obvious idea for good reason: With a market size of $64.9B , commercial cleaning stands to make the most profit out of the cleaning services industry. As pets are increasingly humanized, the pet wipes market may follow suit.

Industry 80

Industry Chemicals ROI Lead Rank 80

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Media Revenue Scale 162

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Keep ahead of the curve with current, relevant, and innovative content.

Apparel 52

Apparel Small Business Small Business Marketing 52

Allego

APRIL 18, 2024

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Not only that, but McKinsey’s research shows that organizations that invest in AI are seeing an increase in revenue of 13-15% and a sales ROI increase of 10-20%.

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. That’s a huge marketing line item that requires measurement and justification.

ROI 68

ROI Industry Chemicals SAP 68

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Media Revenue Scale 130

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Allego

APRIL 30, 2024

According to McKinsey & Company , “Players that invest in AI are seeing a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%.” For example, AI can help with the following tasks: Email Outreach and Follow-ups: AI-powered email automation tools can draft personalized emails based on predefined templates and prospect data.

Sales Enablement 62

Sales Enablement Lead Rank Lead Scoring Analytics 62

Women Sales Pros

JANUARY 21, 2019

That awkward moment when the VP of Marketing tripped walking toward the podium? If you want to get greater ROI out of your Sales Kickoff, you need to make sure your sales team receives, retains and applies more of these valuable selling tactics. Create a Follow-up plan You’ve generated a great deal of excitement, don’t let it die out!

ROI 96

ROI Webinar Metrics Hiring Exercises 96

Pipeliner

APRIL 17, 2021

In this Expert Insight Interview, Wanda Toro Turini discusses her invention — Ketch, and how to boost the impact and the ROI of every appearance. Why Ketch is a useful tool. Ketch is built on a platform called ecoFiles 11 years ago, while Wanda actually came up with the idea in 2007. How to generate more leads. Generating Leads.

ROI 52

ROI Lead Gen Pharmaceuticals Lead Rank 52

Pipeliner

AUGUST 19, 2021

Can content marketing be of any use to a brand’s sales? If you fail to merge the two, you may end up not enjoying the results. Therefore, when wanting to increase sales through content marketing, sit down with your team and analyze your target market. There are many ways one can use content marketing to maximize sales.

Top of Funnel 98

Top of Funnel Marketing Funnel How To 98

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. The best way to lose followers is to post too often.

Social Media 147

Social Media Media B2B Marketing 147

LinkedFusion

FEBRUARY 20, 2022

In this article, you read about the 8 best sales automation tools for small businesses. LinkedIn Automation Tools It is necessary to be active on LinkedIn. However, a good LinkedIn automation tool can save you so much time. Being a Chrome Extension, it is the best choice for marketing agencies.

Small Business 52

Small Business Small Business Sales Automation Tools 52

BuzzBoard

MAY 8, 2023

People, Protection, and Performance take the center stage—IT-enabled better collaboration to support remote working models, greater need for safer storage as more transactions move online, and the requirement for scaling up customer experiences, now further fuelled by Artificial Intelligence (AI).

Marketing 98

Marketing Lead Rank Trends Scale 98

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

LeadBoxer

MAY 30, 2021

Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects. It can offer your sales and marketing departments the following advantages: Insight into your competitors and prospects. Use Email Marketing. The Importance of Sales and Marketing Alignment.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

AUGUST 29, 2018

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. How do you track customer sentiment? Social listening.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

FEBRUARY 17, 2020

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. How do you track customer sentiment? Social listening.

Analysis 130

Analysis B2B Airlines Marketing 130

LinkedFusion

NOVEMBER 4, 2022

Well, there are some safe LinkedIn automation tools that will help you run your lead generation and do prospecting on the platform to win new sales. LinkedIn automation tools will help you to save time doing prospecting manually. What exactly can be automated with the help of tools?

LinkedIn 52

LinkedIn Tools Scale How To 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? How are go-to-market teams more productive with ZoomInfo and Salesforce?

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect.

Scale 130

Scale Sales Automation Hiring ROI 130