Remove Forecasting Remove Marketing Remove Relationals Remove White Paper
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Why, How, and When to Upskill Your Sales Team

Janek Performance Group

We’re all familiar with economic fluctuations, emerging markets, new products and technology, and organizational turnover. For more, see our white paper Finding, Onboarding, and Retaining Top Sales Talent. Ideally, content is a collaborative effort between sales and marketing. This was three years before the pandemic.

Hiring 62
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What’s Your Ideal Customer Profile

Partners in Excellence

Too often, however, our “selection” of opportunities we pursue, seems to be based on the criteria like, “They hit on our website… They downloaded a white paper… They fogged a mirror.” For example, recently, I was working with a team of product managers, product marketing, and sales.

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Sales Tech Simplified: How to Find ‘Selling Nuggets’ Through Relevant Insights

SBI

Alan: We see a number of themes emerge with our customers and in the market more generally. Vortini’s goals are to achieve greater efficiency, quickly discover upsell and cross-sell opportunities by identifying white space, find “selling nuggets” through relevant insights, and use forecasting to make it actionable.

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The Problem With Forecasting

Partners in Excellence

In virtually every conversation with a sales executive, at one point we get into a discussion about forecasting. No one has accurate forecasts. They put in strange processes to increase the accuracy of the forecast. They put in strange processes to increase the accuracy of the forecast. What are we forecasting?

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Segment 98
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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

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6 Metrics to Predict and Increase Sales from Inbound Leads

Sales and Marketing Management

Author: Sabrina Ferraioli, Co-Founder and VP of Global Sales, 3D2B Marketing and sales metrics can give you a window on the future and the insights you need to optimize sales. Number crunching is no longer reserved for the sales and marketing nerds. It is the lifeblood of the most successful sales and marketing leaders.

Inbound 176