Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. But recognizing virtual events were not enough to sustain growth, they eventually launched their appointment setting program.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

KLA Group

JUNE 15, 2021

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. The post How to Convert Leads Using Networking at Events first appeared on KLA Group - Denver.

Networking 105

Networking Leads Marketing Qualified Lead How To 105

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

JANUARY 18, 2021

Personalized Video Will Replace Event Prospecting. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. But the evaporation of events doesn’t mean the evaporation of the need for human interaction.

Video 317

Video Scale Marketing Face-to-face 317

No More Cold Calling

SEPTEMBER 28, 2023

I doubt you would introduce yourself this way at a networking event. You certainly wouldn’t lead with a sales pitch before you even knew if the person would be a decent prospect. When you conduct conversations like a person and not a spam bot, you make connections that lead to sales—and referrals. Their outreach took too long.

Referrals 177

Referrals Cold Calling Lead Rank Lead Scoring 177

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events. More useful. And a whole lot more fun. Here to Stay. Even when (if?)

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

No More Cold Calling

OCTOBER 1, 2020

In fact, new research from the Sandler Center shows that while most companies still focus on cold calling and emailing, referrals are far more effective at generating qualified leads. Generation Z Refuses to Be Defined by Generational Stereotypes. But that’s exactly what we do to members of every generation.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Also, not ideal.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

DECEMBER 15, 2020

Having a database makes it easier to manage valuable information on potential leads, current customers, and future markets. Our post, “How to Build a Sales and Marketing Database from Scratch,” covers the different options in collecting, organizing, and utilizing lead data. Generate More Leads from Trade Shows and Events.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

No More Cold Calling

OCTOBER 1, 2021

Invitations to events you know nothing about and would never attend. They’re accountable for sales touches, not for generating leads that are actually qualified. What tech tools will help me generate hot leads and land new clients? You don’t know me, don’t care about me, and that’s just a throw-away line, anyway.).

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. Lead generation shouldn’t be nearly impossible, not even during a global pandemic and recession.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JULY 6, 2020

Saying this quarter was eventful would be the understatement of the decade. We took our favorite ZoomInfo events and made them virtual. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. How To Shorten Turnaround On Inbound Lead Generation.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Smooth Sale

MAY 3, 2023

Our collaborative blog explores creative methods to get free advertising plus free marketing via specialty T-shirts. __ Know How to Get Free Advertising T-Shirt Marketing One of the most effective ways to generate free advertising is by turning your customers, employees, and supporters into walking billboards through t-shirt marketing.

Advertising 144

Advertising Advertising Social Media How To 144

Alice Heiman

NOVEMBER 29, 2022

The lack of in person events taught us that we needed a way to maintain interactions started at in person events!”. 3:26] One of the big challenges or huge untapped opportunities for companies is to leverage the same platform to do in-person events or hybrid events. [5:31] We need both hybrid events and in-person virtual.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Pipeline

APRIL 1, 2024

Establishing a continuous flow of quality leads is a common challenge faced by small- and large-scale logistics companies. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Salespeople get burned out using inaccurate data that doesn’t help them set quality meetings or generate qualified leads. What is Sales Intelligence?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

The Pipeline

SEPTEMBER 2, 2020

And unlike other elements of sales success, you will indeed have to have done it to train and lead it. But most fall short of complete, leading more challenges than required when done right. Managers lack the experience, coaching skills, or prowess to lead their teams to learn and do new uncomfortable things.

System 316

System Prospecting Quota Decision Maker 316

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. And finally, you have to convert leads faster and drive velocity. But times have changed.

Intent Signal 130

Intent Signal Top of Funnel Research Follow-up 130

Sales Hacker

MARCH 8, 2024

Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. ELG puts less strain on your team because partners can provide additional data, resources, and opportunities, meaning less time is spent chasing low-quality leads. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

No More Cold Calling

FEBRUARY 15, 2018

Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. The dreaded gatekeeper. The Gatekeeper Is Not the Enemy. In 2015, 43.6

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

DiscoverOrg Sales

NOVEMBER 29, 2017

So lead generation tools are critical to supporting a company’s growth objectives. This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Sales intelligence is critical for lead generation. Turn events into a lead-gen opportunity.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

Smooth Sale

SEPTEMBER 8, 2023

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business.

Face-to-face 102

Face-to-face Licensing Lead Rank Lead Scoring 102

Sales and Marketing Management

DECEMBER 28, 2018

This is why live events still play a major role in today’s business. 95 percent of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Namely, studies reveal that 80 percent of the tradeshow exhibitors don’t follow up with their event leads.

Face-to-face 235

Face-to-face Lead Rank Follow-up CRM 235

Zoominfo

JULY 17, 2018

Yet, many tried-and-true marketing strategies continue to generate results. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

KLA Group

JUNE 15, 2021

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. The post How to Convert Leads Using Networking at Events first appeared on KLA Group - Denver.

Networking 63

Networking Leads Marketing Qualified Lead How To 63

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. How do you get people to sign up for your event? Don’t let new leads get away! Create an Email Campaign.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Smooth Sale

DECEMBER 30, 2023

You can create the appropriate environment to generate enthusiasm and participation. Create Fond Memories Will You Prevent the Common Mishaps of Team Building Events? Before the event, consider providing a catered meal to add to the enjoyment. Back at the office, inquire about the event and how you may improve future events.

Hiring 98

Hiring Licensing Sports Networking 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Hubspot Sales

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. Alead generation specialist is one of the first people a prospect interacts with. Table of Contents What is a lead generation specialist? These are the primary tasks a lead generation specialist is responsible for the following.

Lead Generation 88

Lead Generation Sales Qualified Lead Hiring Leads 88

Nutshell

APRIL 24, 2024

An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation. See all relevant information related to contacts, including designation, lead evolution, and all interactions.

Microsoft 71

Microsoft Lead Rank Lead Scoring Hubspot 71

Alice Heiman

JANUARY 31, 2023

EventMobi’s early sales model was classic founder led with Bob doing it all from mining his network for leads to closing deals. Within a few months, Bob pivoted the in-person event platform into a virtual one. 06:38] We were building a product that no one had ever heard of, software for events. [06:57] How did he do it?

Hiring 131

Hiring Lead Rank Promotion Cancellation 131

Apptivo

DECEMBER 7, 2022

Manage leads from forms and registrations. Use surveys to nurture leads and customers. Follow up with event attendees. Scale lead nurturing and lead management with Apptivo CRM. This statement is obviously suitable for lead nurturing and management – right? How can automation help manage and nurture leads?

Sales Qualified Lead 97

Sales Qualified Lead Lead Rank Lead Scoring Leads 97