Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. Share on Facebook.

Social Media 128

Social Media Media Prospecting LinkedIn 128

Increase Sales

AUGUST 29, 2012

Here in Northwest Indiana, there are now two local social media marketing campaigns. One never knows who is searching the Internet to reading the RSS feed or connected to whom through the various social media channels such as Twitter , LinkedIn, Facebook , YouTube, Google+ , Pinterest, etc. Credit www.sxc.hu.

Social Media 130

Social Media Influencer Media Small Business 130

Increase Sales

JANUARY 4, 2012

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

Social Media 101

Social Media Sales Cycle Media B2B 101

Increase Sales

JUNE 23, 2017

What with all the impersonal marketing and social media outreach by those who believe they are sales leaders? Example #2 – Hi Leanne, We share several connections and groups. Being personal goes beyond LinkedIn invitations or other social media channels. I would be honored to be part of your network!

Social Media 133

Social Media LinkedIn Comparison Media 133

Increase Sales

OCTOBER 20, 2014

Yet today mostly because of social media, we now see collective word of mouth advertising or what is called community marketing. A small group of like minded sales professionals including top salespeople, sales coaches and sales trainers supported one of their own who was the recipient of an unwarranted attack on a social media site.

Social Media 129

Social Media Marketing Small Business Small Business 129

Increase Sales

AUGUST 29, 2013

With the exponential growth of social media, much of the inbound marketing can be handle by individual sales team members especially with the integration of automation tools. According to one recent study by the Rain Group: Connecting. Most small businesses (97.7% So what is a whole lot more? Commanding. Collaborating.

Social Media 146

Social Media Marketing Small Business Small Business 146

Increase Sales

OCTOBER 3, 2014

LinkedIn continues to grow as one of the top go to social media sites to find sales leads, sales prospects, colleagues and centers of influence for those especially in the B2B world. small business B2B networking business to business networking LinkedIn on LinkedIn sales leads small business owners social media marketing' Look at me!!

LinkedIn 139

LinkedIn Social Media Small Business Small Business 139

Increase Sales

MAY 30, 2014

Social media has exploded the marketing possibilities for any small business. Another hard step (think hard selling) over at LinkedIn is in discussion groups. Yes social media marketing is a true boon for cash strapped small business owners who want to attract more attention. Share on Facebook.

Small Business 137

Small Business Small Business Social Media Marketing 137

Increase Sales

JANUARY 29, 2014

By 2030, this demographic group will exceed Baby Boomers by over 20 million. The Boston Consulting Group released some very interesting psychographics on what drives the sales buying decision within this ever growing population that currently accounts for $1.3 57% of those 18-24 will share their brand preferences via social media.

Social Media 148

Social Media Small Business Small Business Demographics 148

Increase Sales

MARCH 26, 2013

Social Media World. This written assault was almost a bombardment given the number of postings the attacker proliferated in the social media world. Most within the group had encountered this individual within other social media sites including myself. In context it was quite appropriate. And given the breathe of the 2.0

Social Media 124

Social Media Media Groups Coaching 124

Increase Sales

DECEMBER 16, 2014

Social Media. Social Media – The New Bridge for Relationships. This article also talked about the future of sales training specific to social media especially LinkedIn being the new bridge for relationships. Source: U.S. Census Bureau). Now I ask you, does this make sense? Technology – The Now Ever Present Tool.

Training 141

Training Social Media Ideal Customer Profile Small Business 141

Increase Sales

MAY 5, 2012

For many in business leadership roles, this may mean formal business to business networking groups where individuals makes a commitment to secure sales leads for other members of the group. We came together through social media and the referrals of others. Our group uses #salesinsight. for all members?

How To 166

How To Social Media Twitter Small Business 166

Increase Sales

APRIL 20, 2012

Simply speaking, social equity is a term to define the impact of social media actions (think return on investment) for an organization. Sales Training Coaching Tip: The application of emotional intelligence is critical within all social media engagements. For example, if you are on LinkedIn look through any discussion group.

Social Media 171

Social Media Real Estate Small Business Small Business 171

Increase Sales

JUNE 14, 2013

Social media allows you to quickly identify that record title by those always promoting their blogs or articles in discussion groups or always posting about their solutions. Earlier today I posted about how social media works and presented my own personal examples. The Look at Me, Listen to Me quickly becomes a broken record.

Social Media 129

Social Media Media Small Business Small Business 129

Increase Sales

DECEMBER 19, 2012

With it appears so many people are on the “social bandwagon,” there is now a rush to connect everything to social media. For those selling all of this “social media” stuff, it is more about their egos than the truth. If this definition does not also describe social intelligence, I do not know what does.

Social Media 134

Social Media Webinar Metrics Small Business Small Business 134

Increase Sales

MARCH 16, 2013

Today, I had another privilege that being to join 49 other top sales professionals in a group organized by Jonathan Farrington. If I had tight shorts or was worried about my small business competition, I would have never joined this amazing group of sales professionals.

Small Business 145

Small Business Small Business Competition Social Media 145

Increase Sales

FEBRUARY 22, 2016

LinkedIn is the go to social media site for B2B sales. For the last several months I have been auditing LinkedIn Pulse articles written by two different groups of colleagues where we share a direct connection outside of LinkedIn. social media selling site. Credit www.gratisography.com.

LinkedIn 70

LinkedIn Social Media Loyalty Call-back 70

Increase Sales

NOVEMBER 15, 2014

One of my colleagues in a community discussion about the proliferation of self promotion within LinkedIn discussion groups asked this two-fold question: Why don’t they (those who are bemoaning all the self promotion) make their opinions known by commenting their displeasure?

LinkedIn 148

LinkedIn Promotion Social Media Travel 148

Increase Sales

JANUARY 6, 2014

Social media especially LinkedIn. Locate and attend one new quality business to business networking event each week (this is beyond your standard Chamber of Commerce, civic organization meetings or formal networking group such as BNI). This one page social media plan may also support you in your marketing resolve. Networking.

Marketing 133

Marketing Direct Mail Social Media Networking 133

Increase Sales

DECEMBER 26, 2014

Yesterday I received a LinkedIn invite from a second degree connection who said she was a social media and online business consultant. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results.

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

Increase Sales

DECEMBER 30, 2013

Believe it or not, 58% of the respondents suggest 10 or more content posts per day are required to boost engagement within all social media platforms. This same group admitted to only investing 28% of their time developing and creating content marketing strategies. Your visitors receive know ledge as well as begin to know you.

Marketing 139

Marketing Social Media Small Business Small Business 139

Increase Sales

FEBRUARY 3, 2014

The number one challenge that technology through social media has presented mid size to small businesses is how to stay meaningfully engaged. No engagement on LinkedIn groups is also a turn off. Heck, keeping up with customers before social media was difficult enough. Automatic responses on Twitter turn off people.

Marketing 126

Marketing Social Media Small Business Small Business 126

Increase Sales

MARCH 15, 2012

However through social media to business to business networking, this A of attraction has morphed into the A of Annoyance. Even in social media, posts are made to discussion groups such as LinkedIn and the discussion is not a discussion but a landing page to sell another solution be it a product or service.

Marketing 160

Marketing Lead Rank Social Media Promotion 160

Increase Sales

FEBRUARY 27, 2012

Beyond his 23,000 Twitter followers, his thousands of LinkedIn first degree connections, this gentleman truly demonstrates how to effectively integrate social media into any marketing plan. Additionally, Fred reaffirmed that a blog (check out his company’s blog Simplifying Social Media ) is the best way to secure traffic.

Google 118

Google Social Media Google Analytics Media 118

Increase Sales

OCTOBER 6, 2014

Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. Yet with all these attracting opportunities from social media to business to business networking is more marketing what your small business really needs? Who visited your LinkedIn profile daily?

Marketing 151

Marketing Small Business Small Business Ideal Customer Profile 151

Increase Sales

JANUARY 20, 2016

Here you must be willing to invest some of your time to share the social media postings of others. I belong to one group of like minded sales professionals. We informally agree to share the postings of the other members within our group of nearly 40 members.

Marketing 70

Marketing Social Media Face-to-face Twitter 70

Increase Sales

FEBRUARY 13, 2012

Over at another local social media site for Northwest Indiana, I have written to date six articles regarding LinkedIn and how to better use this powerful marketing, business to business networking and prospecting tool to generate quality sales leads and increase sales. No groups listed. These are not the only ones.

LinkedIn 106

LinkedIn Social Media Promotion Lead Rank 106

Increase Sales

MARCH 3, 2014

Social Media. Social Media. Formal B2B referral group. For example in your inbound marketing, you could have: Website. Your outbound marketing might include: Business to business networking. Within each of these marketing activities, you can unlock the power of three as noted below: Inbound Marketing Activity. #1.

Inbound 114

Inbound Outbound Marketing Direct Mail 114

Increase Sales

MAY 18, 2015

Leverage Your Mastermind Group. From that handout, we created a series of tweets and other social media marketing messages to start promoting the event as well as each other. Business to business networking groups are existing strategic partnerships. However there is an answer to this dilemma: Credit: www.gratisography.com.

Marketing 70

Marketing Real Estate Small Business Small Business 70

Increase Sales

MARCH 21, 2017

Still, an elite group of top 1 percent of sales professionals are crushing it. Please share your thoughts here or post them on your social media site. The application of emotional intelligence works with any sales process and must begin within the first phase of attracting attention otherwise known as marketing. Share on Facebook.

Social Media 95

Social Media Facebook Quota Media 95

Increase Sales

JANUARY 29, 2013

This includes participation in groups and may also include a direct mail postcard or sending an article. If you, as a business professional, are using LinkedIn, establishing your own internal processes to manage this social media behemoth is critical. No filing is done until the designated process is completed.

LinkedIn 130

LinkedIn Leads Marketing Qualified Lead Top of Funnel 130

Increase Sales

MARCH 29, 2012

.” Over at LinkedIn , second connections who shared similar groups believe they can engage in “robot selling.” Now there are email marketing to social media firms who assure their clients that email and social media marketing works. People buy from people, not robots. they ignore the human factor.

Social Media 124

Social Media Media Small Business Small Business 124

Increase Sales

OCTOBER 23, 2013

“Help” has become an overused verb and one that for the most part is ignored or places you in the same bucket, group or category with all those other gray suits. When your marketing message to even a social media message such as your LinkedIn summary sounds like everyone else you are not attracting attention to differentiate you.

Social Media 136

Social Media LinkedIn Facebook Media 136

Increase Sales

JANUARY 8, 2013

I don’t believe in … social media, but I want more relationships. ” How many times in the last 15 years have I heard “I don’t believe in …, but I want…? So what are those “I don’t believe in., but I want…” statements circling around in your small business head?

Small Business 128

Small Business Small Business Direct Mail Social Media 128

Increase Sales

FEBRUARY 21, 2014

They build networks through social media communities and personal interactions with the express purpose of expanding their market influence. During our conversation my client was surprised that I was able to identify some of the small business owners within each group as we share many of the same connections. ” Share on Facebook.

Small Business 87

Small Business Small Business Social Media LinkedIn 87

Increase Sales

MAY 4, 2016

One particular feature that is really cool and only available to marketers right now is the ability to create a Carousel out of a group of photos. He is the founder of Mystic Waters Media a SMB with a focus on content development including videographic, social media management and websites. A “nerd” to the artists.

Resources 70

Resources Marketing Facebook Social Media 70

Increase Sales

SEPTEMBER 9, 2013

LinkedIn is well known as a B2B social media site for small business professionals. Hi there, We are in the same group together and I wanted to link to you. Members build their B2B networking communities, potential sales leads, etc. by sending another member (usually a second degree connection) a Linkedin introduction message.

LinkedIn 151

LinkedIn Small Business Small Business Social Media 151