BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Starting with methods like surveys, they offer an expansive view of the market landscape.

Small Business 52

Small Business Small Business Research Social Media 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research B2B Tools Company 100

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Hubspot Sales

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Industry 103

Industry Top of Funnel Decision Maker Demographics 103

BuzzBoard

JANUARY 22, 2024

For digital marketing agencies, achieving successful connections with small and local businesses demands a strategic and personalized outreach. The key to effective sales calls lies in thorough research and understanding the unique needs and challenges faced by each prospective client.

Research 52

Research How To Face-to-face Decision Maker 52

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Nutshell

DECEMBER 7, 2023

Generative artificial intelligence (AI) has been the talk of the town this year for its potential to transform entire industries. One way to harness the power of artificial intelligence is by implementing AI productivity tools. Table of Contents What are AI productivity tools?

Tools 100

Tools Lead Rank Lead Scoring Software 100

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.

Research 100

Research Marketing GoldMine Social Media 100

Allego

MARCH 9, 2023

Today’s sales enablement market looks drastically different from the market of 10 years ago. This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. They need a comprehensive sales enablement platform.

Sales Enablement 62

Sales Enablement Industry Marketing Video 62

Hubspot Sales

NOVEMBER 9, 2020

This could look like a technology company selling marketing software to other companies and wholesalers selling products to supermarkets. While there are specific shared characteristics between all B2B sales, the industries they take place in require different levels of understanding and preparation on behalf of the salesperson.

Industry 119

Industry Buyer Persona Hubspot Retention 119

Lead411

FEBRUARY 14, 2024

Commercial Real Estate leads: Ideas & Lead Generation Tools Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads Lead411 Zoominfo Cognism SalesFuel SharpLaunch Google News Frequently Asked Questions Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52

Smooth Sale

SEPTEMBER 27, 2021

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

Industry 78

Industry Lead Rank Strategy Marketing 78

Nutshell

MAY 15, 2023

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. 2: New sales or marketing leader play. ZoomInfo’s top five sales plays.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Lead411

FEBRUARY 14, 2024

Unlocking Commercial Real Estate Leads: Strategies & Essential Tools Here are the Top 5 Most Essential Tools for Unlocking Commerical Real Estate Leads Lead411 Zoominfo Cognism SalesFuel Google News Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Tools Leads Marketing Qualified Lead 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Partners in Excellence

OCTOBER 31, 2022

I see a lot of discussions about “forcing sellers to waste selling time by doing their own research.” ” Increasingly, I see people recommending outsourcing this research, freeing the time up to make more calls. Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time.

Research 62

Research Outsourcing Services Ideal Customer Profile Data 62

Pipeliner

MARCH 30, 2023

The unfortunate thing is that most of these traders end up losing a considerable amount if not all of what they’ve invested into the market. Luckily for these and investors and for you, there are some credible sources which you can use to understand the market and make money using.

Research 52

Research Analysis Retail Twitter 52

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. By meeting industry standards, these certifications acknowledge your proficiency in specific areas, thereby enhancing your credibility.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Your Marketing Automation System.

Research 128

Research Prospecting Face-to-face Twitter 128

Sales and Marketing Management

FEBRUARY 3, 2021

If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it! And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Going Online in 2021: Tools and Trends. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Cost per Lead Sales Qualified Lead 52

The Brooks Group

AUGUST 8, 2019

This post comes from Michelle Richardson, Vice President of Research at the Sales Performance Research Center. The Brooks Group is proud to announce the launch of the Sales Performance Research Center. Subscribe here and look forward to upcoming research findings. This is where a diagnostics tool can be extremely helpful.

Research 76

Research Lead Rank Lead Scoring Industry 76

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Pipeliner

JUNE 4, 2023

This article concludes our series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology.

Industry 52

Industry Construction Tools CRM 52

Zoominfo

JULY 19, 2022

ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Data 130

Data Marketing Lead Rank Ideal Customer Profile 130

Zoominfo

AUGUST 31, 2020

Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. 2) Vendor Viewpoint: Beta Testing AI Is Iterative GPT-3.

Data 179

Data B2B Industry Engineering 179

Nutshell

JUNE 6, 2019

Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google. It’s useful and light with no downloads required. It’s useful and light with no downloads required.

Research 95

Research Tools Prospecting Buyer 95

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. Or are their tools fairly basic?

Research 113

Research Prospecting Face-to-face B2B 113

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 111

Tools Ideal Customer Profile Prospecting Intent Data 111

Emissary

FEBRUARY 2, 2022

Retailers rely on technical innovation to compete for consumers in a turbulent post-pandemic market. When considering large technology purchases, retailers expect a customized buying experience with marketing and outreach targeted to their needs. Integrate Your Sales and Field Marketing Organization in the Retail Vertical.

Retail 52

Retail Industry Marketing Buyer Persona 52

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. Technology companies can and should be working to meet the ever-growing needs of the financial industry. Cloud computing offers several benefits that the financial industry is interested in.

Industry 52

Industry Marketing Scale Top of Funnel 52