is-social-selling-missing-the-digital-revolution 
Partners in Excellence
OCTOBER 23, 2017
Those sales and marketing people learned these tools, electricity and the telephone, augmented and helped everything they did in selling and marketing. Our customers are embracing their digital buying journeys as well. It shifted a lot of investments into leveraging these technologies.
Partners in Excellence
DECEMBER 17, 2021
You can’t look at anything in sales, marketing, even business without encountering the discussions of Digital Transformation. Often, particularly with vendors, the emphasis is on the DIGITAL, that is the technology. Without that the the Digital part of transformation is meaningless. The opposite is also true.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Partners in Excellence
NOVEMBER 2, 2021
We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. I’ve written about this transformation suggesting we are going through a transformation of sales led, digitally supported to digitally led, sales supported.
Partners in Excellence
AUGUST 17, 2020
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.). The concept of “virtual selling,” seems to be dominating many of our conversations. But something is missing.
Partners in Excellence
DECEMBER 7, 2021
Everything we read about and encounter is about some sort of digital transformation. It could be a business transformation, buying/selling, or even social transformation. Too often, we seem more comfortable communicating with or through our digital surrogates. Technology and automation takes a greater part of our lives.
Partners in Excellence
OCTOBER 15, 2021
We are facing, possibly, the greatest transformation in the nature of work since the industrial revolution–where we moved from primarily agrarian based work to industrial work. While these will have impact, much like mass automation, computers, the web, there is something deeper driving this revolution in redefining work.
Bernadette McClelland
JANUARY 20, 2018
And the basics of selling are….? And as would have it on social, there was a plethora of responses, from which I randomly collected this bakers dozen: 1. Make your key objective to help the customer, not to close a sale. It’s almost a Simon Sinek moment with a fundamental circle missing. 5. Know your prospects.
Expert insights. Personalized for you.
52 
Let's personalize your content