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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program. Loyalty, at the end of the day, is not created by offering discounts or exceeding customer expectations. To whom will they give their loyalty?

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Performance Platforms

Sales and Marketing Management

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? But it’s about more than just employee or sales performance or customer loyalty, Silver says.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

For example, pharmaceutical companies use behavioral and demographic segmentation strategies to market their products for optimal efficiency. To achieve this, they must employ marketing analytics to identify the regions where their pharmaceutical items have the highest conversion rates and concentrate their marketing efforts there.

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MedTech sales – financial impact of measuring patient satisfaction

Sales Training Connection

According to a recent Gallup study – “To build and maintain patient loyalty and engagement in an era when consumers can shop around for the best value, healthcare organizations must not only provide quality care but also surpass patient expectations.”. MedTech sales.

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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

That tends to lead to higher customer retention and loyalty so you get a higher share of wallet. Being able to schedule deliveries during downtimes creates a lot loyalty. Temperature-Controlled Deliveries : For industries like food service or pharmaceuticals, maintaining the right temperature during transport is crucial.

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Why Typical Customer Discovery does not deliver on Client Needs

Babette Ten Haken

But also conducting Voice of the Customer research in the automotive, finance, pharmaceutical, telecom and healthcare arenas. I’ve seen this happen over and over again, not only coaching and mentoring entrepreneurs.

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Three Ways Servant Leaders are Building Successful Sales Teams

Adaptive Business Services

I have interviewed highly-successful servant sales managers across the nation in various companies ranging from Amazon to Pfizer pharmaceuticals. – Loyalty. It is a discipline, a tough-love approach requiring character strength and self-confidence from the sales leader as well as accountability from the sales team. – Trust.