Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Hubspot Sales

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Quota 105

Quota Video Revenue Call-back 105

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow. Wyzowl, a provider of animated explanation videos, reports that 86% of businesses use video as a marketing tool.

Video 156

Video Face-to-face Social Media Incentives 156

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it.

Video 52

Video Small Business Small Business Marketing 52

Sales and Marketing Management

AUGUST 1, 2018

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. It’s also given reason for companies to look into different ways to manage all of their video content.

System 174

System Benefit Video Marketing 174

Pipeliner

AUGUST 25, 2020

Have you ever thought of marketing and sales through the eyes of science? In this Expert Insight Interview, Sean Doyle discusses cognitive marketing. Marketing should support sales. With the help of behavioral science, salespeople and marketers can help people to make tough decisions. Commitment. Point of View.

Video 89

Video Marketing CRM B2B 89

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

The Pipeline

JUNE 15, 2021

In an effort to simplify things, sellers and marketers want to put people in neat categories and boxes. They understand that they need to meet your prospects on the right plane, theirs. Successful sellers understand that to sell in today’s economy, we need to function and meet your prospects on the right plane, theirs.

Meeting 314

Meeting Prospecting Cold Calling Buyer 314

Pipeliner

SEPTEMBER 2, 2020

Prospecting is still important in the 21st century. Thus, in this Expert Insight Interview, Tony Morris discusses how to do proper prospecting. People usually have a negative feeling about prospecting simply because they fear rejection and they have a lack of knowledge of how to articulate their value and differentiate themselves.

Prospecting 98

Prospecting Video Decision Maker Cold Calling 98

Sales and Marketing Management

APRIL 28, 2019

Especially now, when new sales-related tech seems to crop up weekly: data management systems, sales forecasting, customer relationship management software, and automated email marketing platforms. Video marketing is one of the simplest ways to pull this off, even when you have a large team. And … Action! Start Your Engines.

Video 214

Video Closing Scale Face-to-face 214

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

Pipeliner

JUNE 24, 2023

How Video is Changing the Sales Game In today’s digital age, it’s no secret that video is becoming an increasingly important part of the sales process. Ruben Dua, CEO of Dub, a video sales platform, sheds some light on the topic in the latest Expert Inside Interview from Sales POP Online Sales Magazine and Pipeliner CRM.

Video 52

Video Scale Top of Funnel Funnel 52

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” You know what makes your prospect tick online.

Small Business 105

Small Business Small Business Tools Prospecting 105

Pipeliner

MAY 10, 2021

Videos have transformed the digital industry. Whether it is business, education, technology, entertainment, news, or even just random facts, videos help you to gain popularity on Social Media. You can easily grow your business on social media with these 5 Ways to Use Videos for Marketing. Instructional videos.

Social Media 98

Social Media Media Video Marketing 98

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

Data 130

Data Scale Lead Rank Marketing 130

Pipeliner

OCTOBER 29, 2022

The company’s Proof BusinessGPS is the world’s best and fastest automated Marketing and Revenue Optimization platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”. Affordable Tools for Marketing. Marketing Innovation. Process of understanding Data and Analytics.

Revenue 52

Revenue Video Marketing Advertising 52

Pipeliner

OCTOBER 9, 2020

Why do we still talk about marketing and sales alignment? In this Expert Insight Interview, Darrell Amy discusses how we can create alignment between sales and marketing by making them both focus on the revenue growth engine. By identifying the ideal client, we also identified the prospects meaning that sales do not need leads anymore.

Revenue 98

Revenue Video Marketing Decision Maker 98

Sales and Marketing Management

JULY 21, 2019

Accordingly, video coaching has become a popular tool for driving readiness in sales organizations of all sizes and across industries. The benefits of video – in terms of bringing learning to life – are well-known. If a picture is worth a thousand words, then a minute of video, Forrester has postulated, is worth 1.8

Coaching 241

Coaching Video Hiring Trade Show 241

Zoominfo

MAY 6, 2020

We do not aggressively pursue the new prospect.”. Zoom’s share of the video conferencing space has outpaced adoption of the technology in general. Was it the Marketing? . Has Zoom’s marketing just been that inventive? Has Zoom’s marketing just been that inventive? His reasoning? Was it the Product?

Video 207

Video Cancellation Microsoft Comparison 207

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Lead Rank 250

Pipeliner

APRIL 25, 2023

Isaac also shares that it takes an average of 23 webinars for a customer to make a purchase decision, and companies should use data to identify the behavior of their prospects and customers. So, invest in your webinar marketing and treat it as a funnel to push people down to the buy zone. He is CSMO at Pipeliner CRM.

Webinar Metrics 52

Webinar Metrics Video Marketing Compensation 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Instructional Videos. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

The Sales Hunter

JULY 30, 2019

Ask salespeople what their number one issue is and you’ll probably hear, “getting good prospects.” So what does it take to successfully prospect? Have a dedicated time on your calendar to prospect. The most successful salespeople are those who commit their time to prospect and stick to it. Qualify quickly.

Prospecting 210

Prospecting Sales Qualified Lead Social Media Lead Rank 210

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. But before we start, let’s define what sales prospecting is.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Highspot

JULY 15, 2020

And Facebook boasts 4 billion daily video views on its platform. It’s clear that the era of video is officially upon us. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. Video Drives Results.

Video 96

Video Top of Funnel Marketing Face-to-face 96

BuzzBoard

OCTOBER 10, 2023

In the world of SMB marketing, every click, nudge, and interaction counts towards success. With technological advancements, shifting consumer behaviors, and the ever-evolving digital ecosystem, the playbook for success in SMB marketing is being rewritten at a breathtaking pace. At present, this world is in a constant state of flux.

Trends 105

Trends Lead Rank Lead Scoring Social Media 105

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. And, other video streaming statistics support this. And, other video streaming statistics support this. Offer product demos or how-to videos.

B2B 207

B2B Video Influencer Promotion 207

The Sales Hunter

JULY 1, 2019

Prospecting does not have to be painful nor does it have to be as hard as you think. Sales and prospecting is not a slimy or ugly activity like some people describe it. I count prospecting and sales as an honor. When you prospect with integrity, you’ll gain customers who have integrity. What does this mean?

Prospecting 210

Prospecting Top of Funnel Exercises Funnel 210

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

The Sales Hunter

JULY 23, 2019

To be great at prospecting, you don’t have to be born with the “sales gene.” Check out my video where I talk more about what it takes to be in the top 1% of all sales prospectors: As you go through the list, don’t just read it. Commit to prospecting, regardless of what else needs to be done. Use the telephone heavily.

Prospecting 242

Prospecting Buying Cycle Social Media Segment 242

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Julie Hanson

APRIL 2, 2024

Social selling with video, especially on platforms like LinkedIn, can revolutionize your B2B sales strategy. According to Social Media Today, in 2023, video posts on LinkedIn generated five times more engagement than any other types of posts. The truth is the potential of video hasn't gone unnoticed by other sellers and marketers.

LinkedIn 48

LinkedIn Video Social Media How To 48

Pipeliner

JULY 2, 2023

The Power of Nurturing Your Audience for Repeat Business Are you neglecting your most valuable marketing asset? In today’s digital age, many businesses have forgotten the power of word-of-mouth marketing and the value of their existing network of clients, past clients, referral partners, family, friends, leads, and lost prospects.

Video 52

Video Marketing Referrals Social Media 52

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

SBI

SEPTEMBER 26, 2019

Sales Acceleration: Why Video is a Powerful Sales Prospecting Tool. Key Takeaways from the Webinar: Using videos for prospecting: the must-have tool. The art of getting responses and engagement with videos. Using videos in prospecting, objection handling, closing, & follow-up. REGISTER NOW.

Video 69

Video Tools Prospecting Webinar Metrics 69

Pipeliner

SEPTEMBER 10, 2023

A pioneering video sales platform delves into the potent realm of leveraging video to amplify business expansion. This article dissects the wealth of insights shared during this conversation, unveiling the transformative potential that video holds for businesses. And identify pivotal junctures where video can make its mark.

Video 69

Video Infusion Revelation Top of Funnel 69