Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. Minimize Your Workload and Maximize Your Sales with Web Tool Automation. In this webinar you will learn: How to identify which tasks to automate.

Webinar Metrics 112

Webinar Metrics Sales Tools Tools Top of Funnel 112

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

MAY 5, 2020

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions) 1. Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 130

Tools Real Estate Travel Face-to-face 130

Allego

JUNE 19, 2020

To help you find out more about the best ways to deliver learning during these demanding times, we’ve rounded up the top fifteen webinars from Allego. 15 Most Popular Sales Training Webinars. Putting the right tools in place for training, communication, and collaboration is essential. How to Train Smarter, Not Harder .

Webinar Metrics 98

Webinar Metrics Training Hiring Face-to-face 98

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI

DECEMBER 9, 2019

Watch the 5-minute webinar below, or view the full webinar here : Seismic’s customer success team was able to understand our needs and delivered above and beyond what we expected. Seismic Resources. 5-min Excerpt from the webinar with Bryan Murphy & Barbara Trevino of Rackspace. Sales Enablement. Industry News.

Webinar Metrics 65

Webinar Metrics Sales Enablement B2C Channels 65

Hubspot Sales

JANUARY 28, 2020

The term "sales funnel software" generally refers to platforms and resources that facilitate that process by helping businesses automate or create assets such as landing pages, follow-up emails, and payment gateways. In short, they provide tools and features to help turn interested prospects into paying customers.

Top of Funnel 94

Top of Funnel Funnel Software Software 94

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Miller Heiman Group

JUNE 17, 2020

In a recent set of five webinars, we covered the essential issues raised by the coronavirus pandemic and offered practical tips to help sellers strengthen bonds with customers and achieve higher levels of performance. Watch the webinar on-demand here . Watch the webinar on-demand here. . Watch the webinar on-demand here. .

Resources 69

Resources Webinar Metrics Compensation Sales Qualified Lead 69

Zoominfo

OCTOBER 19, 2023

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Prioritizing who I should be contacting, and why , because I want to deploy my limited sales resources in the most impactful way possible.”

Data 130

Data Hiring Intent Data Scale 130

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Allego

AUGUST 7, 2018

If you’re a sales enablement professional at a fast-growing company, “resource-constrained” is probably not an abstract notion to you. Although modern learning tools aren’t quite “onboarding programs in a box,” they come close. It’s a fact of life. Onboarding Programs in a Box?

Resources 48

Resources Hiring Tools Sales Enablement 48

Hubspot Sales

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. There’s a lot to like about the webinar.

Webinar Metrics 81

Webinar Metrics Course Top of Funnel Funnel 81

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Smooth Sale

OCTOBER 18, 2018

Attract the Right Job or Clientele: Deb Calvert, The Sales Experts Channel provides today’s Blog Story and her Proven Resource! Why I Created the Sales Experts Channel to Be A Proven Resource: I launched The Sales Experts Channel in 2017 with this stated Mission: “ _.”. Many of those resources are good, too. It’s all free.

Channels 74

Channels Resources Webinar Metrics Commission 74

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s attending webinars. Newsletters are near the top of the marketing funnel.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content.

Social Media 52

Social Media Marketing How To Discount 52

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Ask them how it was.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? There could be a number of reasons including: poor communication, unclear goals, and lack of resources. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Allego

DECEMBER 29, 2020

What we discovered was a new focus on the importance of sales and marketing alignment. Making sure sales and marketing are working toward the same goals and supporting company objectives is essential in the best of times. Reason 1: Marketing is the glue that makes sellers effective. Reason 3: Communication is a two-way street.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

The Pipeline

MARCH 31, 2011

Free Resources. Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales Tool. When Sales Met Marketing. Home About The Pipeline. 0 Subscribers. Subscribe by Email.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

BuzzBoard

FEBRUARY 28, 2024

We are living in a ‘David and Goliath’ marketing world where small digital agencies frequently compete against larger corporations. AI-powered marketing has proven to be a game-changer for small agencies. The usage of technology in small businesses isn’t only limited to marketing.

Small Business 52

Small Business Small Business Webinar Metrics Lead Rank 52

Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Demand creation Includes webinars, white papers, and product trials 3. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75