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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

This is an excellent time to invite your leads to view webinars, workshops, conferences, and the like. Unearth key motivations Understanding what motivates customers and leads is highly beneficial when creating campaign messaging. If not, consider switching to a system that can better support your business goals.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

From using a value-based selling strategy to creating a strategic cold calling system, learn the techniques that transform cold calling into an effective, thoughtful part of your overall sales strategy. Learn How to: Implement a successful, scalable cold calling strategy, system, and framework. Actually going in cold!

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4 Takeaways from ATD TechKnowledge 2020

Allego

These days, companies must create a culture of learning that motivates employees to engage with the information they need and allows them to seek out learning continuously. We use clunky, outdated systems that can’t be accessed on the go. This requires a rethinking of the traditional learning paradigm. Take sales, for example.

Hiring 119
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Customer Insights to Transform Sales Conversations

Sales Hacker

Customer business challenges/opportunities: Issues that customers face or opportunities to improve the way they do things that can motivate prospects to engage. Disruptive insights that could motivate prospects to engage with you and explore alternative approaches. Produce workshop pre-read. Put the stakeholder team together.

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5 Tips for Mastering the Art of Sales Knowledge Management

Openview

Traditional Knowledge and Content Management systems have one major difference. A Content Management system will point her to a document and a section, which she’ll still have to go into to find the answer she’s looking for. Merely hosting a workshop is not good enough. Harness the Power of Sales Knowledge Management.

Hiring 71
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Mindful management has never been more important

Sales and Marketing Management

Ashwini Zenooz, a medical doctor who holds the CMO title at Salesforce.com, told WSJ that since the COVID-19 outbreak, her role has shifted from focusing on software products that Salesforce sells to clients in the medical industry to helping the tech giant’s employees address mental health issues that can arise from working remotely.

Journal 136
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Sales Leadership Failures and How to Fix Them

Janek Performance Group

As leaders, we all strive to motivate our reps, coach the team, and lead them to success. Remember how you entered data in the new software, worried you’d hit the wrong key and crash the system? Many of us became sales leaders either by choice, accident, or default and ended up in a sales management role.