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Should Marketing Be Compensated On Revenue?

Pointclear

Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Total Revenue. Revenue just from sales leads generated by marketing. We kept coming back to total revenue. Generally, revenue for Marketing doesn’t meet those criteria.

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Dear CEO: Fix these three things and increase revenue

Pointclear

In addition to analyzing the actual cost of a qualified lead (not just the cost to generate a raw lead), you should also carefully measure the progression of leads through the sales process. You are probably saying to yourself right now: “We do that” or “That is what I pay sales managers to do.” million in potential revenue.

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Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

But for businesses where the costs of creating new customers are measured by lenders to determine the health of that business, they are especially important to manage. The session, which featured a group of senior and sub-debt lenders, discussed recurring monthly revenue, customer attrition rates and the cost to create new customers.

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What's it take to generate leads that fuel your forecast?

Pointclear

So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Precise management of lists, lead data, cadence and outcomes drives revenue.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

Pointclear

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Marketing was creating opportunities for $10,000 deals while sales was only interested in those valued $1 million plus. Firmographics (revenue, # of employees, # of locations). Needs what the company sells.

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

Pointclear

Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion. Sales managers must acknowledge that AI is going to make its way into the ways in which sales people work, prospect, and sell.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

With a lack of accountability in both marketing and sales lead purgatory, leads are lost and ultimately reappear as wins for the competition.”. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. Gain sales acceptance. SAL lead distributed.

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