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10 Most-Read Sales Articles of 2018

Zoominfo

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. So, allow us to indulge.

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The Beginner’s Guide to Brand Activation

Zoominfo

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Imagine your company just launched yesterday.

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The Ultimate Guide to TikTok for B2B Sales

Sales Hacker

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales?

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Yet, neglecting it might be what’s holding your team back. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. It addresses all of sales, from product knowledge to customer relationship building.

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Best Lead Generation Tool and Services For 2023

LinkedFusion

Are you ready to supercharge your business growth through lead generation? And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. Ready to rev up your engines for this lead-fueled adventure? How to Do B2B Lead Generation? Let’s roll!

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What is a Sales Playbook and How Do You Build One? 

Mindtickle

Every sales organization aims to close more deals and grow revenue. Of course, sales reps play a critical role in achieving these goals. All too often, sales reps spend time developing a unique sales strategy for each prospect based on what they think will work. That’s where sales playbooks come in.

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What is next-action-based selling? How to get started with activity-based sales

Nutshell

When you’re in the depths of the sales process, how do you know what step to take next? How do you know what action will be most effective for moving a lead toward becoming a loyal customer? Just focusing on the desired outcome—a new sale—won’t get you there. Read on to learn more about the next-action approach to sales.