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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Examples 208
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The Pipeline ? Prospecting ? When Is The Best Time?

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008. October 2008. September 2008. August 2008. Tibor Shanto.

Pipeline 222
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. Article spinning. Similar to content farming, article spinning is a tactic used to create mass amounts of low-quality content. Don’t waste your time creating spin-off articles that all say the same thing.

Lead Rank 189
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Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

Sales Articles. Have you ever spent a day with your channel partners and joined them on a few sales calls? December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Mark’s Insights on PRICING.

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Stage Fright: Don't Let It Kill Your Presentation | Sales Motivation.

The Sales Hunter

Sales Articles. It is a perfectly normal feeling, and a form of energy that can be channeled to your benefit. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Mark’s Insights on PRICING.

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Sales Tips: Want Better Results? Avoid "Commission Breath"

Customer Centric Selling

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. He''s one of the best coaches in college football, having won three BCS championships with Alabama in 2009, 2011 and 2012, and another with LSU in 2003. Image credit to David Broberg from BizJournals.com.

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How to Renegotiate When Your Deal Seems Lost

Sales Hacker

You’ll also want to leave channels of communication open so you can continue working with them. But cost pressures from the recession of 2009 forced the company to ask for a renegotiation with its provider. What happens then? Plan how you’ll approach the customer. Health plan provider prepares their team to renegotiate. The response?