SBI Growth

AUGUST 23, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." The problem with a regular sales process is that it is misaligned with the buyer. Today’s informed buyer is through 57% of the buyer’s journey before reaching out to your team. Result, he/she goes dark.

Top of Funnel 276

Top of Funnel Competition Buyer Sales Methodology 276

The Pipeline

DECEMBER 12, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Lets start with the definition: Buyers will see value in those things that eliminate barriers and gaps between where they are now, and their objectives.

Pipeline 225

Pipeline Hiring Lead Rank Lead Scoring 225

The Pipeline

MARCH 2, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Given that, I ask why sales people choose to focus on price, when there are clearly other factors buyers rank higher than price. August 2011. April 2011.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Pipeline

JANUARY 27, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Absent that you are condemned to sell by adjusting your price, usually downwards, until it is low enough for the buyer to rationalize the relevant value.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

The Pipeline

MAY 13, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. August 2011. April 2011. March 2011.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

MAY 27, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. 10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Let’s take a look at 10 fail-proof tasks to help turn prospects into buyers: Before the Call.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

AUGUST 16, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. That is how most people see an initial negative response from a buyer, as rejection, rather than correction. August 2011. April 2011. March 2011.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

OCTOBER 10, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. No bad, even better when the buyer accepts the next step and the process moves forward towards agreement. Sales Tool. CNi Rapid Research.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

The Pipeline

JUNE 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

The Pipeline

AUGUST 24, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

FEBRUARY 15, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

MAY 20, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. You meet him for the first time and he’s done a ton of research. What was the last thing you bought without researching it first on the web?

Pipeline 313

Pipeline Twitter Small Business Small Business 313

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. As most solutions involve technology, experts are involved in research and evaluations.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

The Pipeline

JULY 18, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. For example, if I can get a buyer to see that my training will bring in an extra three sales a year, and he tells me that each nets $1,200, that’s $3,600.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

JANUARY 28, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Focus on the buyer’s objectives, and “demo” how you can address them positively. Sales Tool. CNi Rapid Research.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

JULY 25, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

NOVEMBER 10, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies. Sales Tool. August 2011.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

MAY 6, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. all designed to attract interested buyers. Prospects avoid salespeople and do their own research. Sales Tool. CNi Rapid Research.

Pipeline 256

Pipeline Hoovers Customer Hiring 256

The Pipeline

AUGUST 26, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I’m Bill the Buyer. Ian had to rethink the tools he was purchasing to ensure that he could match the growth for which the CEO was looking.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

The Pipeline

JANUARY 16, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. As long as the buyer thinks that they are different and unique, they will be stuck in that mode and rarely move to buying. August 2011. April 2011.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

OCTOBER 14, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. With the right tools, measuring the right variables, we can become sales alchemists. Sales Tool. August 2011. April 2011. March 2011. February 2011.

Pipeline 198

Pipeline Lead Rank Lead Scoring Top of Funnel 198

The Pipeline

NOVEMBER 11, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. ” But there are also things that we sales people do and say that erode the buyers confidence and perception of us. Sales Tool. August 2011.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Sales Hunter

FEBRUARY 6, 2012

Purchasing Departments and Buyers. Well according to ES Research, a whopping 70% of companies expect their sales force to “just know” how to sell their products and services – and sell them well — without an established standardized sales methodology and process. Mark’s Insights on PRICING. FREE Resources.

Negotiation 158

Negotiation Ideal Customer Profile Journal Guidelines 158

The Pipeline

JANUARY 6, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The challenge is ensuring that the actions you take have the desired outcome for you and your buyer. Sales Tool. CNi Rapid Research.

Pipeline 215

Pipeline Hiring Top of Funnel Cold Calling 215

The Pipeline

AUGUST 22, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Yes the opening statement needs to be compelling, but compelling to each buyer not you or others in your company. Sales Tool. CNi Rapid Research.

Pipeline 255

Pipeline Cold Calling Hiring Sales Qualified Lead 255

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Buyer 40

Buyer Marketing Survey Comparison 40

The Sales Hunter

NOVEMBER 28, 2011

Purchasing Departments and Buyers. We conducted comprehensive research that asked managers about their top sales hiring mistakes with over 160 participants from multiple industries. Assessment tools can assist here to identify successful sales characteristics. December 2010. November 2010. October 2010.

Hiring 160

Hiring Ideal Customer Profile Negotiation Facebook 160

The Sales Hunter

NOVEMBER 21, 2011

Purchasing Departments and Buyers. In his new book The Best Damn Management Book Ever: 9 Keys to Creating Self-Motivated High Achievers , Warren Greshes presents the notion that people cannot be motivated, that motivation only comes from within and savvy managers give their workers the tools, ideas and techniques to motivate themselves.

Motivation 185

Motivation Training Hiring Ideal Customer Profile 185

The Pipeline

APRIL 27, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

The Pipeline

APRIL 15, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The key is that buyers don’t care which side is communicating with them, they care about what’s in it for them as they work toward solving business problems.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

FEBRUARY 17, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

Webinar Metrics 210

Webinar Metrics Pipeline Hiring Face-to-face 210

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Technology no doubt brings levels of efficiency that will make selling different and impact the interaction between sellers and buyers. Sales Tool.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

APRIL 25, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Motivate buyers using the solution not an event. Sales Tool. CNi Rapid Research. August 2011. April 2011. March 2011. February 2011.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

The Pipeline

DECEMBER 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This is a breeze with some of the tools provided by leading CRM packages. Sales Tool. CNi Rapid Research. August 2011. April 2011.

Pipeline 222

Pipeline Closing Top of Funnel Hiring 222

The Pipeline

MAY 4, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. This all presents a number of opportunities to leverage e-mail and the culture that goes with it, to engage with potential buyers. Sales Tool.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

The Pipeline

SEPTEMBER 9, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. I am not saying there is no value, what I am saying is that vast majority of B2B buyers and sellers are not as connected or plugged in as the bleeding edge folks.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226