Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
A whopping 50% of your prospects may not be a good fit for the product/service you sell. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Think of the times a prospect has needs which extend beyond the scope of your off-the-shelf products.
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