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Smarter Commerce Grows Sales and Customer Loyalty

Score More Sales

I’ll be participating in a Twitter Chat later today (if you see this post after today, the link should route you to the archived chat). For an example of a mid-market company that is listening and responding to customers using analytics strategies, take a look at Laurie McCabe’s post about Speedo International (yes, the swimsuit folks).

Loyalty 201
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Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

A new addition to the event this year was a video short contest that the summit audience voted on via Twitter. I liked hearing about how Dannon – the yogurt folks, are using big data and predictive analytics to own the yogurt market. . Marketing Study Update.

Company 208
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Chief Executive Customer Redefines Business For Midmarket Companies

Score More Sales

I particularly enjoyed the presentation on Twitter and User Engagement: Why Content is Still King When Building a Killer Social Presence by Karen Wickre. Karen, Editorial Director at Twitter is known online as @kvox and it was the first time I have seen her in person.

Company 192
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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Founded 2012. Founded 2012. They’ve worked with leading clients such as Twitter and Mercedes Benz. Founded 2012. Panorama Education is a data analytics provider for K-12 school districts, seeking to improve education through comprehensive surveys and analytics. ProfitWell. 11-50 employees. $10 Founded 2010.

Hiring 76
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

CRM 178
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Analytics/Big Data. And the same ones that I saw in 2013, 2012………1980. Big Data/Analytics, Gamification, Social Selling, all the Marketing and Sales Automation tools……none of them existed in 1980! But Analytics and Big Data are giving us insights and abilities that were unimaginable in 1980.

Fashion 90
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78 Customer Engagement Statistics

Zoominfo

Customer service interactions over Twitter have increased 250% in the last two years ( source ). 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer retention is 14% higher among companies that invest in big data and analytics ( source ).

Customer 196